In 2025, that’s all about to change. Enough is enough! This year, revenue managers everywhere have determined to reclaim their status and sanity. To do that, they’ve set three key resolutions that promise a brighter future: balancing the workload, finally getting rewarded, and securing the right tools so they can spend their time on high-level strategy instead of being slaves to spreadsheets.
1. Balance the Workload
The days of being buried under a mountain of manual reports and endless Excel tabs are coming to an end. Revenue Managers have reached their limit with juggling every tiny detail by themselves, leaving no time to level up their skill set and embrace total revenue management. With an overwhelming focus on room revenue alone, there’s barely any juice left to explore other profit streams or adopt a more holistic approach that considers everything from F&B to spa services. In 2025, the mission is to free up time that will be invested in understanding total guest spend, improving distribution strategies for all revenue centers, and sharpening their ability to drive profitability across the board. It’s no longer about just surviving; it’s about thriving and mastering the entire revenue ecosystem.
2. Increase Status and Get Rewarded for Hard Work
Let’s call out the elephant in the room: Revenue Managers are powerhouses who consistently push profit margins upward, yet flashier roles often overshadow their contributions. In 2025, that changes. Revenue Managers will demand recognition as their strategic roles play a pivotal role in a hotel’s commercial success. The elevated role means sitting at crucial strategy tables, influencing key decisions, and receiving compensation that reflects their outsized impact. Beyond their paycheck, they deserve recognition as vital decision-makers, not just number crunchers. When revenue increases, it’s primarily due to their expertise. By 2025, this truth will finally be acknowledged.
3. Get the Right Tools to Regain Freedom and Focus on Strategy
The greatest gift to Revenue Managers in 2025 will be breaking free from outdated systems and manual tasks. Modern, intuitive business intelligence tools will cover all revenue sources and offer automated analytics. Modern business intelligence systems will allow them to move away from daily data cleanup and focus on creating effective revenue strategies. No more wrestling with spreadsheets; they can now look forward, analyze trends, and stay ahead of the competition. With these tools, Revenue Managers become true strategists, using their freed-up brainpower to boost profitability and enhance the guest experience.
A Call to Action for General Managers
General Managers, it’s time to step up and support your Revenue Managers in meeting these resolutions. Help them gain control over their workload by investing in automation and removing tedious manual tasks. Recognize their contributions and elevate their status within the organization. Give them access to cutting-edge technology that empowers them to move from tactical firefighting to strategic steering. Doing this will boost the morale and performance of one of your most critical team members and unlock untapped potential for higher profits, stronger guest loyalty, and a more sustainable, thriving hotel operation.
In 2025, the world of Revenue Managers is set for a revolution. Workloads will be balanced, status will rise, and cutting-edge tools will empower them. General Managers, the ball is in your court—let’s make this the year we finally give Revenue Managers the recognition, relief, and resources they deserve. Here’s to a more balanced, rewarding, and human future for everyone involved. It’s about time!
