Green practices have become a moral pillar in the events industry, not only for the planners and event managers but for the attendees too. By weaving sustainable practices into the process, you can make a difference for the planet and your bottom line.
So what exactly is a sustainable event? A truly sustainable event is one that proactively considers its multifaceted effect on the economy, society, and environment. Introducing electronic distribution of invites or utilizing digital twins and floorplans to minimize travel for attendees are great examples of proactive sustainability considerations. Appealing to eco-conscious prospects and buyers can provide event planners and venues with a competitive advantage; below we outline some tips to help anyone get ahead of the sustainability curve.
Leave Paper Trails in the Past, Embrace Digital Alternatives
In today’s digital age, moving away from paper-based systems is a critical step towards a greener event, with many event professionals already shifting away from paper flyers, event programs, invites, and directories. Today, we can go a step further – event managers can also embrace the use of digital floorplans and immersive walkthroughs. Not only is this eco-friendlier for planners, but it also allows clients to review a clear visualization of their venue space, increasing efficiency for all in the process.
Encourage Sustainable Transportation
Reducing the carbon footprint associated with transportation is essential for event planners looking to take the step towards a more sustainable business plan. Digital twins are key during the planning stages of events. They reduce excessive travel to and from the venue and enable clients to visualize the space without the emissions of travel.
Alternative ways to reduce emissions include event planners implementing systems that encourage the use of public transport, carpooling, or electric vehicles. Digital platforms that offer real-time transit data or incentives for guests using sustainable transport options can enhance participation in these programs.
Utilize Data Analytics for Continuous Improvement
Data plays a crucial role in sustainability. By using analytics to measure the effectiveness of your sustainability initiatives, you can easily identify areas for improvement and take action. With the right analytic tools, you can track metrics related to energy consumption, waste reduction, and resource utilization. Ultimately helping refine strategies and achieve sustainability targets more effectively.
Partner with Green Technology Vendors
Collaboration is necessary when it comes to improving sustainability. Work with vendors who prioritize eco-friendly practices and products. This not only supports the broader sustainability goals but also ensures that the technology and services you deploy in your venue adhere to environmental standards.
Culture is Key, Keep Yours Focused on Sustainability
Lastly, cultivating a culture of sustainability is key, whether it’s within your business or incorporated into your freelance work. Educate your team on the importance of sustainability practices and encourage innovation that contributes to environmental goals. Such a culture not only supports sustainability but also attracts like-minded talent and guests who value eco-conscious practices.
For event planners in the hospitality sector, advancing venue sustainability is a multifaceted challenge that requires innovation, strategic investment, and collaboration. By leveraging technology and digital solutions, you can lead your venues to not only meet the current environmental standards but also set new benchmarks for sustainability in the hospitality industry.
