A new year often inspires a renewed focus on health and wellness, with many choosing to begin with a fresh, sober outlook. According to our annual Travel Predictions research, two thirds (67%)* of travelers are looking for new wellness activities they can mix into their daily lives to help them feel rejuvenated and relaxed while 40%** have revealed they want to kickstart healthy habits on vacation. With this in mind, why not start the year with a Dry January detox and opt to visit destinations that boast stunning natural surroundings and are positioned within more relaxed settings? To help, we have identified five sober-friendly destinations where travelers can unwind and enjoy a relaxing getaway, alcohol-free.
Akureyri, Iceland
Known as the ‘Capital of North Iceland’, Akureyi is a charming town framed by snow-capped mountains and nestled alongside stunning fjords. Iceland’s raw beauty combined with fewer crowds makes Akureyri an ideal spot for a tranquil New Year retreat. Start the year on a fresh start and immerse in brisk walks to take in the area’s stunning natural surroundings. With thriving shops, cafes and intriguing museums, such as the Akureyri Art Museum and the Nonni Museum, the town also offers a vibrant restaurant scene with diverse dining options. Highlights include Kaffi Ku, known for its locally sourced treats, and Eyri Restaurant, celebrated for its fresh Icelandic cuisine and stunning fjord views. After enjoying the culinary delights, opt for a rejuvenating activity to fuel the soul and take a trip to the Myvatn Nature Baths, where visitors can relax in two steam baths set above a geothermal area and unwind in the therapeutic, mineral-rich waters and steam, or visit breathtaking sites such as Godafoss Waterfall and Lake Mývatn.
Where to stay: Viking Cottages Akureyri offers visitors a peaceful retreat where each cottage features a fully equipped kitchen, private terrace with stunning views, and hot tubs for relaxation. Guests can admire the beauty of the aurora borealis with the Northern Lights Tour, as well as other natural attractions such as Dettifoss, Europe’s most powerful waterfall. Ideal for a serene, sober vacation.
St. Lucia, The Caribbean
St. Lucia, with its dramatic volcanic peaks, lush rainforests, and pristine beaches, is a tropical paradise perfect for those seeking relaxation and rejuvenation.The island features stunning attractions such as the world’s only drive-in volcano near Soufrière, where visitors can drive right up to the crater’s edge and explore the bubbling mud pools and hot springs, as well as the Pitons, two iconic volcanic spires renowned for their beauty and which have many hiking trails nearby. St. Lucia’s beaches are perfect for beachside yoga or quiet sunrise meditation, while the island is also home to some stunning wellness resorts specializing in holistic health. Unlike the typical island party scene, St. Lucia has a laid-back vibe that aligns well with a quiet New Year reset.
Where to stay: Rabot Hotel from Hotel Chocolat in St. Lucia offers a luxurious, adults-only retreat. Set within a UNESCO World Heritage cacao estate, the hotel features private lodges with stunning views and a focus on wellbeing. Guests can indulge in cacao-inspired spa treatments, enjoy innovative dining at the Rabot Restaurant, and participate in activities such as yoga and chocolate-making workshops.
Agadir, Morocco
Agadir is famous for its golden sands, warm climate, and relaxing atmosphere, making it a superb spot for a peaceful detox. Located on Morocco’s Atlantic coast, the town is rich in culture, from its bustling souks to traditional hammam spa experiences. With alcohol often hard to come by or unavailable in Agadir, travelers can enjoy a variety of activities and attractions that will help travelers start the year off fresh. From laid-back beach days and swimming in gentle waves or take meditative strolls through lush, palm-lined gardens. Agadir offers retreats that emphasize traditional Moroccan therapies, including the rejuvenating benefits of argan oil massages which provide skin hydration, anti-ageing benefits, and muscle relaxation. The town’s hilltop Kasbah offers breathtaking panoramic views, showcasing the rugged beauty of the surrounding landscape and from this vantage point, travelers can see vast stretches of rolling hills, lush valleys, and the shimmering coastline in the distance. Its proximity to the Atlas Mountains also offers visitors the opportunity to explore The Paradise Valley tour, a half-day adventure through the stunning natural beauty of the Atlas Mountains; a must-do for anyone looking for natural beauty and a place to rejuvenate.
Where to stay: A tranquil oasis, Tikida Golf Palace offers spacious suites with views over the golf course and surrounding lake. Guests can relax by the pool while the spa offers a Turkish bath, heated pool, and a range of treatments, including massages and beauty services. Gourmet dining blends international cuisine and Moroccan influences where guests can savor the culinary artistry and flavors without the focus on alcohol. With its commitment to health and tranquility, this property oozes luxury and elegance and is ideal for those looking to recharge.
Alexandria, Virginia, USA
Part of the Washington metropolitan area, Alexandria offers easy access to the nation’s capital while maintaining a charming, small-town feel. Virginia’s diverse landscapes make it a haven for those seeking a natural start to the year in quiet surroundings, including the peaceful Shenandoah Valley, the misty Blue Ridge Mountains, and the serene coastline of Virginia Beach. With many options for hiking routes, meditative walks and nature immersion, Virginia invites visitors to find calm and connection in its beauty. Outdoor activity enthusiasts can explore Skyline Drive in Shenandoah National Park or take forested trails leading to beautiful waterfalls and vistas. Virginia Beach provides oceanfront serenity, with opportunities for kayaking alongside Atlantic Bottlenose Dolphins in Chesapeake Bay. These 2-hour guided tours offer a chance to observe dolphins up close in their natural habitat. The state also offers wellness retreats with programs focusing on mindfulness and stress relief, ideal for a New Year detox.
Where to stay: Archer Hotel Old Town Alexandria is a Travel Proud property in Virginia’s historic district. A charming retreat, it features 107 luxurious guest rooms, including balcony suites, a relaxing spa, and the award-winning BRABO Brasserie and Tasting Room. Notable nearby landmarks include Old Town Alexandria, Richmond’s Shockoe Bottom, and Thomas Jefferson’s Monticello in Charlottesville, all showcasing the state’s rich heritage.
Pokhara, Nepal
Nestled in the heart of Nepal’s Himalayan foothills, Pokhara is a haven for travelers seeking a mindful and sober retreat. Renowned for its stunning natural beauty, the city offers breathtaking views of the Annapurna Range, with vast lakes and lush green landscapes. Pokhara is a hub for yoga and meditation, with numerous centers providing opportunities to embrace inner peace while more active visitors can enjoy scenic trails leading to hidden waterfalls and boat rides on Phewa Lake. Pokhara’s spiritual essence shines through its landmarks, such as the World Peace Pagoda which offers stunning panoramic views of Phewa Lake and the Annapurna mountain range. Bindhyabasini Temple, one of the oldest Hindu temples in the region, is a significant pilgrimage site and provides peaceful surroundings amid scenic views. The slower pace of life here encourages visitors to disconnect from daily life and focus on personal growth. Whether practicing yoga at sunrise, meditating by the lake, or simply soaking in the peaceful ambiance, Pokhara creates a perfect environment for a detox and reset.
Where to stay: Sarangkot Mountain Lodge is unique for its stunning location at 1,600 meters, giving breathtaking views of the Annapurna mountain range from every room. The lodge combines modern amenities, such as private balconies, an infinity pool, and a spa, with a dining experience that features local and international cuisine in a picturesque setting. Guests can indulge in activities such as hiking and birdwatching, making it an ideal destination for a retreat focused on wellness and nature.
*Travel Predictions 2025 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,713 respondents across 33 countries and territories were polled (including 1,016 from Argentina, 1,002 from Australia, 502 from Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online survey in July-August 2024.
*Research commissioned by Booking.com and independently conducted among a sample of 32,300 respondents across 32 markets (including 2,000 from the US, 800 from Canada, 1,800 from Australia, 500 from New Zealand, 800 from Spain, 800 from Italy, 1,800 from France, 1,800 from the UK, 1,800 from Germany, 800 from the Netherlands, 500 from Denmark, 500 from Sweden, 400 from Croatia, 800 from Switzerland, 800 from Belgium, 800 from Ireland, 500 from Austria, 1,800 from Mexico, 800 from Colombia, 1,800 from Brazil, 800 from Argentina, 1,800 from India, 800 from China, 500 from Hong Kong, 800 from Thailand, 800 from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, 500 from UAE). In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled for leisure in the past 12 months including an overnight stay, planning to travel for leisure in 2024 and involved in travel planning. The survey was taken online and took place in January and February 2024.
