At a time when we need our sustainability efforts to have a real, tangible impact, carbon pricing is overdue for an overhaul
Jan 21, 2025
Leveraging business travel to implement carbon pricing could unlock the private capital needed to decarbonize aviation at the scale and speed required to meet the industry’s net-zero goals. Embedding the cost of carbon into business travel makes investments in low-carbon technologies like SAF more accessible to businesses of all sizes and sectors, helping to reduce their cost and increase their availability.
Key takeaways
- Business travelers contribute 75% of the profits on certain flights, positioning them to drive the adoption of sustainable aviation fuel;
- Business travel provides an easy entry point for companies at any stage of their carbon pricing journey;
- Embedding carbon costs in travel facilitates broader investment in low-carbon solutions such as SAF.
Get the full story at the World Economic Forum
