For travel brands, the weeks following the holidays and moving into the new year represent a unique marketing window
Jan 24, 2025
Defined as the first five weeks of the year, Q5 sees increased travel engagement as people, inspired by family gatherings and New Year’s resolutions, dream of future travel. TikTok has become a key platform for travel inspiration during this time.
Key takeaways
- TikTok sees a nearly 5% increase in weekly travel video views during Q5, with engagement peaking in mid-January, according to company data;
- Despite high engagement, travel CPMs fall below holiday averages due to flat ad budgets after Q4, presenting a prime opportunity for marketers to reach a highly active audience;
- During the winter holidays (week 51 to week 1), #traveldeals content views increase by 34%, indicating that users are actively planning and ready to book travel.
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