Now brand marketers in travel can bring a solid ROI metric to their budget meetings, everything changes.
That is why adoption of social commerce is a fundamental shift in how things were done before compared to how they will be done in the future.
Past:
– performance marketing has ROAS where brand marketing has “reach”. 80% of budget goes to performance as “the safe bet”
– even if the Marketing managers feel they are missing something, the C-suite wants to be “data-driven”
– brand team gets crumbs to play with
Future:
– brand team brings their ROIS (return on influencer spend) metric to the meeting. It out performs ROAS.
– C-suite have their evidence
– budgets flow equally or better for brand teams creating a more professional social commerce ecosystem
Organic SEO growth is gone. Businesses are scrambling for the next growth marketing play.
And it’s arrived just in time.
