1. I know sustainable tourism is more about marketing than actual impact.
2. I know tourists love “hidden gems” as long as they’re not too hard to find.
3. I know the concept of “authentic travel” is often inauthentic.
4. I know AI will disrupt the travel industry far more than the internet ever did.
5. I know most travel companies confuse personalisation with sending emails that use your first name.
6. I know tourists don’t cause over-tourism—it’s caused by poor planning.
7. I know eco-tourism is often just a fancy way to charge more for the same product.
8. I know most tour operators still think “digital transformation” means getting a new website.
9. I know airlines profit more from fees and ancillary than actual tickets.
10. I know the “unique experience” you’re selling has been done thousands of times before.
11. I know loyalty programmes aren’t about loyalty—they’re about data.
12. I know AI travel agents will replace 90% of commodity travel bookings
13. I know everyone loves cultural immersion, but few want to leave their comfort zone.
14. I know the best travel innovations rarely come from within the industry.
15. I know human travel agents are far from dead—they’ve just evolved.
16. I know the rise of solo travel has less to do with wanderlust and more to do with societal loneliness.
17. I know airlines are just buses with wings.
18. I know “local food tours” are mostly created for Instagram.
19. I know the hardest part of sustainable travel is not to get travellers to care. It is to get them to act.
20. I know predictive analytics will soon outsmart travellers themselves.
21. I know most “adventure travel” is far from adventurous.
22. I know hotel star ratings are outdated and meaningless.
23. I know the “all-inclusive” model often excludes what you actually want.
24. I know virtual reality tours won’t replace travel but will reshape how we plan trips.
25. I know the cruise industry is better at PR than most governments.
26. I know every destination eventually becomes a victim of its own success.
27. I know big travel brands are terrified of Google, Apple, and Amazon entering the market.
28. I know luxury travel is about exclusivity, not quality.
29. I know adventure travellers are just as likely to book through OTAs as luxury travellers.
30. I know AI pricing will make last-minute deals a thing of the past.
31. I know airports are the true gateways to hell.
32. I know group tours are making a comeback, but they’re being rebranded as “curated experiences.”
33. I know overtourism starts the minute a destination is featured in a blockbuster film.
34. I know cheap flights come at a steep cost to the planet.
35. I know the true disruptors in travel will come from outside the industry.
36. I know tourists will happily pay extra for convenience—even if it’s labelled as “premium.”
37. I know the “travel like a local” trend often caters to people who would be shocked if your really travelled like a local.
38. I know personalised itineraries will soon be mostly auto-generated by AI, not travel consultants.
39. I know people spend more time researching a holiday than actually enjoying it.
40. I know the rise of digital nomads is more hype than reality.
41. I know boutique hotels have become as cookie-cutter as chain hotels.
42. I know technology has made travel planning more straightforward, but trips themselves are more complicated.
43. I know the carbon offset industry is the Wild West of greenwashing.
44. I know experiential travel is often just a buzzword to justify higher prices.
45. I know most “local guides” are just reading scripts.
46. I know the pandemic didn’t kill travel it was rocket fuel for the industry
47. I know traveller reviews are as unreliable as they are plentiful.
48. I know digital detox holidays are marketed through Instagram ads.
49. I know airlines’ environmental pledges are primarily hot air.
50. I know the next wave of tourism innovation will come from AI-driven hyper-personalisation.
51. I know most travellers want the illusion of adventure, not the real thing.
52. I know travel influencers are both the best and worst thing to happen to tourism.
53. I know the future of travel isn’t in destinations but in experiences.
54. I know Gen Z prefers travel that looks good on TikTok over what feels good in reality.
55. I know loyalty schemes are about trapping customers, not rewarding them.
56. I know true cultural exchange is rare in mass tourism.
57. I know AI tools will soon create entire itineraries without human input.
58. I know the most dangerous word in travel marketing is “authentic.”
59. I know airlines treat passengers worse than cargo.
60. I know travellers love the idea of “sustainability” but hate inconvenience.
61. I know there’s no such thing as an untouched paradise anymore.
62. I know the future of luxury travel is more about time than money.
63. I know travel apps are becoming more valuable than travel agents.
64. I know the most underrated aspect of travel? A well-designed airport.
65. I know the rise of AI will make the travel booking process truly customer-centric.
66. I know “locally made souvenirs” are often mass-produced in a factory.
67. I know the best travel advice comes from someone who’s not trying to sell you anything.
68. I know AI will soon predict what you want to book before you even know it.
69. I know every traveller is secretly terrified of being scammed abroad.
70. I know sustainable travel needs to be affordable, or it’s pointless.
71. I know the rise of travel micro-influencers will redefine destination marketing.
72. I know virtual queues will become the norm for major attractions.
73. I know most tourism boards spend more on slogans than strategy.
74. I know AI will eliminate the “information overload” of travel planning.
75. I know the best way to travel sustainably? Stay at home.
76. I know the next big trend in travel will be destination un-bundling.
77. I know airlines will soon charge for window views.
78. I know travel insurance companies will embrace AI to deny claims faster.
79. I know AI-driven language translation will change how we connect abroad.
80. I know over 50% of travel marketing budgets are wasted.
81. I know the most popular destinations are rarely the best ones.
82. I know travel for “self-discovery” is often just escapism.
83. I know travellers trust reviews from strangers more than advice from friends.
84. I know the travel industry thrives on human procrastination.
85. I know loyalty cards are a dying breed.
86. I know AI-driven pricing will redefine fairness in travel.
87. I know the biggest lie in travel? “Best price guaranteed.”
88. I know tourism is the world’s largest employer but also its most exploitative.
89. I know travellers hate the word “tourist” because they think they’re special.
90. I know AI-generated imagery will soon replace brochures entirely.
91. I know travellers are obsessed with “off-the-beaten-path” destinations that are anything but.
92. I know the biggest growth market in travel is likely to come from Africa.
93. I know mobile payments will redefine how we spend abroad.
94. I know the future of travel is customisable to the point of absurdity.
95. I know the “bucket list” mentality is destroying travel.
96. I know travel marketing is more about selling dreams than reality.
97. I know the rise of wellness tourism is just escapism with yoga mats.
98. I know tourism drives economic growth but destroys ecosystems.
99. I know the future of group travel will be shaped by AI-generated communities.
100. I know the one constant in travel? Change.
