The Hotels Network (THN), a direct growth platform serving over 20,000 hotels worldwide, has launched Swaps, an inventive solution designed to personalize hotel websites by dynamically replacing content for each visitor.
Swaps brings an entirely new approach to website personalization by allowing hoteliers to replace existing text and images automatically, based on specific targeting rules. Whether catering to local couples, international families, or business travelers, Swaps ensures that every guest sees content tailored to their needs, creating a more engaging and personalized booking experience.
Swaps is the first and only targeted content replacement tool designed specifically for the hospitality industry. This fully no-code solution makes advanced website personalization accessible to all hotels. By incorporating Swaps on their direct channels, hoteliers will benefit from:
- Dynamic Content Replacement: Automatically update existing website text, and images to align with visitor preferences and behaviors.
- Hospitality-Specific Targeting: Reach specific segments, such as families, couples, or solo travelers, with tailored messaging.
- Easy to use: No tech skills needed! Create your Swaps in a few simple steps, with a handy preview helping you visualize how your website looks for each audience.
Juanjo Rodriguez, Founder of The Hotels Network, commented on the announcement: For nearly a decade, we’ve helped hoteliers personalize their websites through targeted messaging and dynamic offers. With Swaps, we’re broadening the scope of our core capabilities—the personalization of the website’s existing content, enabling hotels to connect with guests in a more meaningful way.
This powerful solution drives engagement, increases conversions, and helps hotels stand out in today’s competitive market. By combining Swaps with other THN solutions, such as targeted messages and offers, hoteliers can deliver cohesive, personalized journeys that drive more direct bookings. Designed specifically for the hospitality industry, Swaps is the ultimate tool for hotels looking to provide a tailored, sophisticated website experience that converts browsers into bookers.
Learn more about Swaps and how it can transform your direct channel performance.
About The Hotels Network
The Hotels Network is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary, and a suite of personalization options, THN’s Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect’s benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.
THN is proud to have been recognized for the company’s product innovations, rapid growth, and unique workplace culture for the third year in a row, most recently named the Best Direct Booking Tool for 2025 in the prestigious HotelTechAwards.
For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].
Paige Lopez
Content Marketing Manager
