Q: Why should hotels focus on direct bookings instead of OTAs?
A: Direct bookings allow hotels to avoid high commissions, maintain control over their brand, and deliver a more personalized experience for their guests. While OTAs offer exposure, they often dilute a hotel’s unique value and lock it into a price-driven marketplace.
Q: What challenges do hotels face when implementing direct bookings?
A: Common challenges include maintaining full ownership of the website, integrating key systems like PMS and CRS, and optimizing the website for conversions. Without proper management, hotels may struggle to leverage direct bookings effectively.
Q: How can hotels improve their website’s conversion rate for direct bookings?
A: A/B testing and continuous optimization are essential. Hotels should test different website elements and compare their performance over time. Small conversion rate improvements can significantly boost revenue without increasing marketing spend.
Q: What tools and systems should hotels integrate into their direct booking system?
A: Hotels should prioritize integrating their Property Management Systems (PMS), Central Reservation Systems (CRS), and communication tools to streamline the booking process and enhance guest interactions.
Q: How does Zerf help hotels increase direct bookings?
A: Zerf provides expert solutions in website optimization, A/B testing, system integrations, and data-driven insights. Our tailored approach helps hotels regain control of their digital presence and drive more direct bookings.
