Shiji’s presence at ITB Berlin was more than just a showcase—it was a statement. Kevin King, CEO of Shiji International, took to the stage and on LinkedIn Live to unveil Shiji’s bold new brand identity, Day and Night, marking a transformative shift in how the company supports the hospitality industry. More than just a rebrand, Day and Night is a powerful statement—solidifying Shiji’s role as a steadfast, 24/7 technology partner for an industry that never sleeps. This unveiling wasn’t just about change; it was about redefining the future of hospitality technology.
A journey of growth and integration
Over the past 25 years, Shiji has transformed from a service-focused IT company into a global leader in hospitality technology. Through strategic acquisitions, it has built a robust portfolio spanning property management, reputation management, distribution, and point-of-sale solutions. However, this expansion also introduced complexity, with multiple brands and technologies operating independently. To address this, Shiji has streamlined its offerings into a unified platform, ensuring a more cohesive and efficient experience for hoteliers.
The “Day and Night” rebrand marks a pivotal moment in this journey. By integrating its diverse solutions under a single, structured brand, Shiji eliminates confusion and enhances usability for its clients. As Kevin highlighted in his presentation, this transformation simplifies the technology landscape, making it easier for hoteliers to leverage Shiji’s full capabilities and deliver superior guest experiences.
The concept of ‘Day and Night’
The hospitality industry never sleeps. Hotels operate 24/7, 365 days a year, requiring seamless technology to support daily operations. Inspired by this reality, Shiji’s new brand identity is built around the concept of ‘Day and Night’—a tribute to the round-the-clock dedication of hospitality professionals.
This theme runs through Shiji’s rebrand, ensuring each solution aligns with the real-world needs of hoteliers. It represents technological innovation and an unwavering commitment to customer service at all hours of the day. The new brand identity is not just symbolic but practical. It reflects Shiji’s commitment to being a technology partner always available, ensuring mission-critical hotel operations run smoothly, regardless of the time of day.
Shiji’s reimagined solutions
Kevin defined Shiji’s newly branded solutions, each designed to integrate seamlessly into the “Day and Night” platform. The rebrand has provided these products a clearer identity, enhancing their visibility and value proposition for hoteliers.
Daylight PMS
Designed for luxury, full-service, and limited-service hotels, Daylight PMS is a next-generation property management system built entirely in the cloud. AI-driven capabilities, strong security, and seamless integrations empower hotels to manage operations efficiently.
Infrasys POS
A leading point-of-sale system that serves diverse venues, from hotels to shopping malls. Infrasys operates both online and offline, ensuring consistent service in high-traffic environments. Its cloud-based infrastructure ensures reliability and flexibility, supporting food and beverage operations worldwide.
Reviewpro Reputation
Reviewpro Reputation remains at the forefront of reputation management. Its Global Review Index (GRI) is a critical benchmark for hoteliers, helping them improve guest satisfaction and drive revenue. The GRI allows hotels to aggregate guest feedback and drive employee engagement through data-driven insights.
Horizon Distribution
Horizon Distribution opens doors to new markets, providing hotels with seamless connectivity to global distribution partners. This ensures properties can maximise their reach and revenue potential.
Iceportal Content
More than just an image distribution tool, Iceportal Content centralises all hotel content, including textual and attribute-based information. This comprehensive approach enhances visibility across multiple booking platforms.
Meridian Experiences
For hotels offering activities and ancillary services like spa treatments, golf, and transport, Meridian Experiences simplifies itinerary bookings and resource management, ensuring smooth guest experiences.
Astral Payments
Security is a priority in hospitality transactions. Astral Payments introduces tokenised, multi-currency payment processing, making transactions seamless and secure across all platforms—simplifying transactions across hotel services, from F&B outlets to guest rooms.
Stellaris Digital
From pre-arrival messaging to in-stay digital dining, Stellaris Digital enhances the guest journey. With integrated communication tools, it enables hotels to connect with guests via WhatsApp, WeChat, and SMS.
Twilight Data + Analytics
Data-driven decision-making is key to success. Twilight Data + Analytics provides hotels with deep insights, consolidating data from multiple Shiji solutions to support strategic operations. Advanced data analytics through AI-driven insights, empowering hotels to make informed decisions quickly.
The product cycle
The “Day and Night” rebrand introduced Shiji’s innovative “product cycle” concept. Like the hotel industry’s day-night rhythm, this model ensures that Shiji’s solutions are always available. Hotels can access any product as needed, with the assurance that every tool integrates flawlessly within the ecosystem.
This seamless integration reinforces the notion that the guest journey is continuous. Shiji’s technology supports this journey every step of the way, from pre-arrival communications to post-stay feedback management.
Beyond technology: A commitment to service
At its core, Shiji is not just a technology provider—it is a service-driven company. Kevin emphasised that Shiji’s DNA is deeply rooted in hospitality. The company’s leadership and teams consist of hospitality professionals who understand the industry’s challenges firsthand.
Shiji’s rebrand is not just cosmetic; it reflects a fundamental shift in how it serves hoteliers. The new visual identity and product architecture create a more intuitive experience, ensuring every tool fits seamlessly into hotel operations.
A global vision for hospitality innovation
Shiji’s reach is truly global. Operating across Asia, Europe, the Americas, and beyond, the company supports hospitality businesses wherever they are. Its technology adapts to different markets, ensuring relevance and effectiveness worldwide.
This unveiling at ITB Berlin marks the beginning of Shiji’s next chapter. The company remains committed to R&D, continuously evolving its solutions to meet the ever-changing needs of hoteliers. By listening, learning, and adapting, Shiji is shaping the future of hospitality technology.
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Looking ahead
The hospitality industry is in constant motion. With its new identity, Shiji is reaffirming its position as a leader in the space. The rebrand signals a new era of clarity, integration, and innovation, ensuring hoteliers have the right tools to deliver exceptional guest experiences.
In closing his presentation, Kevin’s message was clear: Shiji is here for the industry—day and night. This commitment to service, innovation, and global reach makes Shiji a trusted partner in hospitality technology’s next evolution.
