To stay one step ahead in a constantly evolving sector, explore our monthly recap of hotel openings worldwide. Built on the foundation of our weekly maps, this format delivers a clear and strategic overview of current dynamics: the most active regions, countries experiencing strong momentum, and the trends shaping the future of hospitality. An essential read to anticipate, make informed decisions, and stay at the heart of the action.
The global hospitality sector continues to experience steady expansion, with the Mediterranean and especially the Southern Europe and Asia maintaining their roles as key regions of development. Both areas (Southern Europe and Asia) are seeing a consistent flow of hotel openings, renovations, and project announcements, reflecting sustained investor interest and evolving travel patterns.
South Europe
In Southern Europe, countries like Spain, South France and Italy are seeing hotel growth extend beyond traditional hubs. Even though there was a small slowdown on February in Spain and Portugal, in terms of occupation rate, that didn’t affect the attractivity of hotel investments in South Europe, that stands as a leader concerning the hotel destinations.
Barcelona’s development moratorium, for instance, is pushing investment to the periphery, while cities like Rome and the South of France are preparing for peak season with timely openings. The UK is also witnessing increased activity, particularly outside London.
Asia
Asia also remains a strong contributor to global hospitality momentum. Business travel demand has seen marked growth in 2024, particularly in Malaysia, Hong Kong, and India. This increase is linked to the region’s central role in global trade and its strong air connectivity.
March 2025: Key developments from major hotel groups
March 2025 also marked a period of intensified activity for several global hotel groups. Wyndham Hotels & Resorts focused on the all-inclusive and leisure segments, particularly in resort destinations. NH Hotels & Resorts continued to strengthen its urban presence, while IHG grew with both its boutique and midscale brands, including Kimpton and Garner. One of the destination that IHG is expanding is UK, as it is continuing to strengthen it presence on the UK. Hyatt expanded further with its Hyatt Place, Hyatt House, and Hyatt Centric brands, catering to extended-stay and city-based travelers. One of the preferred destinations for Hyatt is also UK, as it had announced plans for expansion on the UK portfolio.
