10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

TTI addresses AI uses at its annual conference

  • Travel Weekly Group Ltd
  • 8 April 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Travolution. Click here to read the original article

image

Last month, Travel Technology Initiative (TTI), a member organisation group focused on technology in the industry, welcomed dozens of execs from across the sector for a morning of learnings.

Keen to make an impact with its agenda, the organisation brought thought leaders together in London to discuss how they use AI to see tangible results.

Google opened the event, where senior industry manager, Lalit Gupta, took to stage to share the technology giant’s work using Generative AI.

Gupta spoke to how Google is using AI to address consumers’ behaviour changing and becoming more challenging in the travel industry and how it’s working together with travel partners with AI. 

With content being “all the rage” for search twenty years ago, before digital marketing came on the scene, he said that now “we’re back to content”.

He said, at Google, its mission remains the same to “organize the world’s information and make it as easily accessible but how it achieves this has become different due to travellers becoming more “demanding” and “more diverse in the way they search”.

The firm is using AI to produce and package results in ways that are “not only more digestible, but also help consumers engage with a diverse of partners and make better decisions”.

Trending
The rise of AI-curated travel

Search is no longer query driven but in fact other modes of input so Google is using AI with voice queries which means queries become longer and no longer keyword structure based.

This new multi-modal way means Google can no longer “just follow the same old structure of 10 blue links” – which is what the company was founded on – but instead needs to roll out a “full page experience”. 

It’s using classifications that are more “curated” to “drive higher user engagement” and ensuring multi-step reasoning is realized with layering attributes to meet the complexities of traveller’s needs.

The first vertical it’s done this in is dining but is rolling it out to hotels and others, too.

Gupta revealed that queries with six words or more are growing fast year over year than queries with less than six words. 

The audience also heard from Andy Washington, general manager for Europe at Trip.com, who shared how the Chinese-owned, Singapore-headquartered OTA is using it for personalise trip recommendations and itinerary planning as well as for customer service solutions. 

While Alex Bainbridge, CEO of Autoura, a digital experience platform, advised to look at what you’re trying to solve before “throwing AI at it”.

He confirmed Washington sentiments nd said that now with AI the difference we find is that the itinerary is no longer created by the tour operator but instead at the top of the funnel with the likes of Trip Genie (Trip.com’s AI assistant) and Google AI agent.

TTI’s single-day event also served up an opportunity for delegates to learn live how to code a tour to match users’ preferences with AI technologies available at our disposal online.

The day was sponsored by Worldpay, which shared insights from its recent acquisition, Ravelin, an AI-powered eCommerce fraud prevention platform.

It was new chairman Jon Pickles’ first event in his new role leading the paid-for membership firm.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

LG Electronics Expands Casting Capability to Thousands of Hotel TVs

  • LODGING Staff
  • 24 October 2025
View Post
  • Innovation

Here we are: Best Concept On the Move

  • e.koureli
  • 24 October 2025
View Post
  • Innovation

Here we are: Best Innovative Brand Concept

  • e.koureli
  • 24 October 2025
View Post
  • Innovation

Here we are: Best Innovative Brand Concept

  • e.koureli
  • 24 October 2025
View Post
  • Innovation

ChatGPT’s New Atlas Browser Has An Agent Mode — And It’s Eyeing Travel

  • Adriana Lee
  • 24 October 2025
View Post
  • Innovation

I just made a FREE website for anyone who wants to learn more about AI but feels a little overwhelmed (and doesn't know where to start). 🤯 🏫 50+ FREE courses (Beginner to advanced). 📺 100+ Simple… | Jeremy Connell-Waite | 72 comments

  • Jeremy Connell-Waite
  • 24 October 2025
View Post
  • Innovation

Guest Post: Why the next 100 days will sort…

  • Travel Weekly Group Ltd
  • 24 October 2025
View Post
  • Innovation

Booking.com adds to its robust suite of…

  • Travel Weekly Group Ltd
  • 24 October 2025
Sponsored Posts
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
Latest Posts
  • Rosewood launches new campaign to prioritise bespoke experiences
    • 24 October 2025
  • #luxury #hospitality #lvmh #experientialretail | Carrie Zhao
    • 24 October 2025
  • I’ve lost count of the “top trends for 2026” lists in my feed.🚩 So instead, here's my take: anti-trends — the things I believe still make the difference in hotel performance. Not what's in. Not… | Thijs de Boer | 10 comments
    • 24 October 2025
  • LG Electronics Expands Casting Capability to Thousands of Hotel TVs
    • 24 October 2025
  • CoStar: Hotel Pipeline Expands in Europe, All Other Regions Decline
    • 24 October 2025
Sponsors
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.