10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Why hoteliers must bid on their own brand terms

  • Automatic
  • 8 April 2025
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

Protecting your direct bookings from OTA hijacking in the Google search battlefield

Apr 8, 2025

A recent LinkedIn post argued that hoteliers don’t need to bid on their own branded keywords on Google because demand is already being generated by other channels like social media and word-of-mouth. However, this view is incorrect. Even when demand is driven by these sources, travelers typically search for the hotel name on Google—and if hoteliers aren’t bidding on their branded terms, OTAs (Online Travel Agencies) dominate the search results, capturing the booking and commission.

Key takeaways

  • Travelers who search your hotel name on Google are high-intent, ready-to-book prospects.
  • OTAs aggressively bid on your branded keywords and often win those bookings, even when demand was created by your own marketing or word-of-mouth.
  • If hoteliers don’t bid on their own names, they risk losing direct bookings to OTAs or losing the guest entirely to competing hotels suggested by OTAs.
  • This is effectively a hijacking of direct clients by OTAs.
  • Google Ads: Secure 100% share of voice for branded search terms by running your own ads.
  • Google Hotel Ads: Use both free and paid links, especially during low-demand periods.
  • SEO: Keep your website optimized and active to rank well for branded searches.

Get the full story at Max Starkov

Amadeus: Delays, Cancellations, and Costs Cause Friction for U.S. Travelers
Trending
Amadeus: Delays, Cancellations, and Costs Cause Friction for U.S. Travelers

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • TOP NEWS

How to migrate your PMS with confidence: a guide to going live with Mews

  • Tom Brown
  • 4 July 2025
View Post
  • TOP NEWS

Creating a Culture of Welcome: How We Engaged Employees to Delight Guests – Edward Mady

  • Josiah Mackenzie
  • 4 July 2025
View Post
  • TOP NEWS

Your Property Super-Power When the Market Turns Upside-Down

  • Automatic
  • 4 July 2025
View Post
  • TOP NEWS

Beyond bookings: How OTAs became strategic partners for hotels

  • Automatic
  • 4 July 2025
View Post
  • TOP NEWS

Consumer spending at small restaurants slowed in June

  • Automatic
  • 3 July 2025
View Post
  • Sponsored Posts
  • TOP NEWS

The Future of Revenue Management Is Strategic Leadership – LodgIQ

  • Pierre Voltchkoff
  • 3 July 2025
View Post
  • TOP NEWS

Decoding Guest Feedback: Insights on AI and Review Trends for Hoteliers

  • Editorial Team
  • 2 July 2025
View Post
  • TOP NEWS

Chuck E. Cheese Debuts Arcade for Adults

  • Automatic
  • 1 July 2025
Sponsored Posts
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • The new front door to your hotel isn't your website. | Greg Bringardner
    • 5 July 2025
  • Brand Bashing: Fair or Foul?
    • 5 July 2025
  • Blur Workshop overhauls W Austin with colourful interiors informed by local culture
    • 4 July 2025
  • The biggest challenge in hospitality training (And how to solve it)
    • 4 July 2025
  • Italy’s Real Estate Market Grows: €5.2 Billion Invested YTD, Hospitality and Retail Lead, Residential Sales Recover
    • 4 July 2025
Sponsors
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.