In this week’s episode of Hotel Moment, Dana Cariss, Senior Vice President of Revenue Strategy at Coraltree Hospitality, joins Revinate CMO Karen Stephens with lessons on revenue strategy, the hotel guest experience, and understanding the true value of guest spend.
Dana explains hoteliers often miss out on additional revenue opportunities if they fail to track where each guest is spending on property. But with tailored guest messaging and thoughtful segmentation, Dana says hoteliers can truly maximize their guest’s share of wallet while delivering personalized experiences worth returning for.
Since data is at the heart of any revenue strategy, Dana also highlights the growing need for hoteliers to stay on top of their tech systems and choose technology that promotes a holistic and comprehensive view of guest data — making analysis easy and data actionable.
Tune in and discover the gaps in your revenue strategy to take a proactive approach to the hotel guest experience and tracking guest spend across your portfolio.
Meet your host
As Chief Marketing Officer at Revinate, Karen Stephens is focused on driving long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. Her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships.
Karen is also the host of The Hotel Moment Podcast, where she interviews top players in the hospitality industry. Karen has been with Revinate for over 11 years, leading Revinate’s global GTM teams. Her most recent transition was from Chief Revenue Officer, where she led the team in their highest booking quarter to date in Q4 2023.
Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com
Watch the video
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate’s Rich Guest Profiles™ data, hoteliers don’t need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct booking platform and omnichannel communication technology powers 950+ million Rich Guest Profiles across 12,500+ hotels to drive over $17.2 billion in direct revenue.
