Solo travel is booming, with nearly 10% annual growth expected through 2030. Millennials, Gen Z, and retirees alike are embracing the trend
Apr 24, 2025
Solo travel is booming across all age groups, no longer a niche trend. Hotels, which historically catered to couples and families, are quickly adapting to meet the needs of solo travelers. This shift is driven by a growing demand for solo-friendly amenities, safety, and social opportunities, as hotels embrace intentional design and programming tailored for individual guests.
Key takeaways
- Solo travel is growing fast: The industry expects nearly 10% annual growth through 2030, with rising interest from all age groups.
- Hotels are adapting: Properties like Omni Boston and The Hoxton design rooms and events specifically for solo guests, focusing on style, comfort, and social ease.
- Safety is a priority: Many hotels now offer thoughtful safety services, such as optional check-ins or staff trained to assist solo guests attentively.
- Dining alone is less awkward: Hotels offer community dining events, bar seating, and flexible layouts to make solo meals more comfortable.
- Built-in social and cultural activities: From rooftop yoga to art installations and local tours, hotels provide structured ways for solo travelers to engage without pressure.
- Small details matter: Solo-friendly touches like digital maps, fitness gear loans, or pet-friendly policies enhance the sense of being welcomed.
- Future outlook: Solo travel is a permanent shift. Hotels are innovating with flexible, safe, and community-driven experiences to meet evolving expectations.
Get the full story at The Seattle Times
