This opulent property, part of the MGallery Hotel Collection, is a homage to French colonial influences, with a bold and theatrical execution that sets it apart from conventional luxury hotels.
Hotel de la Coupole, located in the misty mountains of Sapa, Vietnam, is one of the most striking examples of Bill Bensley’s signature design philosophy, blending Indochine elegance with the whimsical and maximalist approach that has made Bensley one of the most celebrated hotel designers in the world.
Bensley’s vision for this property was to create a “luxurious French train station lost in the mountains,” merging the sophistication of Parisian fashion in the early 20th century with the rich cultural heritage of the Hmong, Dao, and other ethnic minority groups of northern Vietnam.
The hotel’s grand entrance features towering columns, intricate ironwork, and a grand chandelier that would not look out of place in a Belle Époque ballroom. The overall aesthetic draws inspiration from the lavish department stores of 1920s Paris, with bold colours, detailed mouldings, and eclectic art pieces contributing to nostalgic and avant-garde atmosphere.
One of the hotel’s defining features is the vibrant use of colour. Bensley’s signature style often incorporates a fearless mix of hues. Deep emerald greens, rich reds, and golden yellows dominate the interiors, reflecting both the natural landscape of Sapa and the traditional garments of local ethnic tribes.
Textures within the design are equally compelling. Velvet upholstery, patterned tiles, and handwoven fabrics coexist harmoniously, reflecting both French extravagance and the artisanal craftsmanship of Vietnam. Each element has been meticulously curated, ensuring that the space remains visually engaging from every angle.
Accommodations are an extension of the property’s grand narrative, maintaining a strong connection to the local setting. Featuring antique-style furniture, high ceilings, and ornate detailing, each room feels like a scene from a 1920s Parisian dream. The walls are adorned with vintage fashion sketches, mannequins dressed in haute couture-inspired garments, and intricate mouldings reminiscent of classical European salons. Handwoven textiles, tribal motifs, and wooden carvings celebrate the artistry of the region’s ethnic minorities, creating a unique blend of global sophistication and local authenticity.
The hotel’s flagship restaurant, Chic, is a reflection of its overall theme—luxurious, bold, and deeply immersive. Inspired by grand French brasseries, Chic serves refined French cuisine with a focus on high-quality local ingredients. The dining space is adorned with oversized chandeliers, marble floors, and plush banquettes, reinforcing the idea of Indochine glamour.
For a more relaxed setting, Absinthe Bar offers a striking rooftop experience. With panoramic views of the Sapa valley, the bar serves craft cocktails inspired by both French and Vietnamese flavors. The decor, featuring vintage perfume bottles, art deco lighting, and velvet armchairs, continues the theme of extravagant nostalgia.
Hotel de la Coupole’s Nuages Spa (French for “clouds”) is a sanctuary of relaxation, offering a range of treatments inspired by both Eastern and Western traditions. With intricate tilework, mosaic details, and an ethereal ambiance, the spa is a visual masterpiece in itself.
The heated indoor pool, located under a soaring glass dome was inspired by European bathhouses of the early 20th century. Lined with dramatic columns, brass fixtures, and mosaic patterns, it’s one of the most photogenic spots in the entire property.
Bensley’s meticulous attention to detail and storytelling is evident in every corner of the hotel; whether through framed vintage advertisements, curated antiques, or unexpected design elements like mannequins dressed in historical costumes.
The hotel’s corridors resemble museum galleries, with display cases showcasing artifacts, textiles, and artwork that celebrate the history and craftsmanship of both France and Vietnam. Bensley’s philosophy of “maximalism done right” ensures that while the design is extravagant, it never feels overwhelming or chaotic.
Bensley has ensured that the hotel remained deeply connected to its setting. The use of local materials, the celebration of ethnic minority artistry, and the commitment to sustainability all play a role in making Hotel de la Coupole a luxurious and meaningful escape.
Hotel de la Coupole is a perfect example of Bill Bensley’s ability to create immersive worlds through design. A harmonious blend of French haute couture, Indochine nostalgia, and the rich cultural traditions of northern Vietnam, the hotel is a destination in itself. Its bold colours, lavish interiors, and theatrical spaces make it one of the most unique hotels in Southeast Asia, proving once again that Bensley’s creativity knows no bounds.
