Located on Vietnam’s picturesque Phu Quoc Island, the resort is a masterpiece of design. Renowned for its whimsical, story-driven aesthetic that blends historical fantasy with modern luxury, creating an experience both timeless and extraordinary.
The design of the JW Marriott Phu Quoc Emerald Bay is rooted in an imaginative backstory. The resort is presented as the former Lamarck University, a fictional institution established in the late 19th century. This narrative informs every aspect of the design, from the architecture to the interior details, creating a sense of authenticity and intrigue. Guests are invited to step into the shoes of students, professors, and visitors of this bygone academic haven, where learning, leisure, and luxury converge.
The architecture of the resort combines French colonial influences with a touch of Bensley’s signature eclecticism. Grand facades, arched windows, and intricate wrought ironwork evoke the elegance of 19th-century Indochina, while the use of pastel hues, particularly soft yellows, greens, and blues, gives the buildings a playful and inviting charm. Each building is styled to represent a different department of the fictional university, such as zoology, astronomy, or architecture, with subtle thematic cues woven into their design.
Set along the pristine Kem Beach, the resort takes full advantage of its natural surroundings. The sprawling property is designed to feel like a small village, with winding pathways, lush tropical gardens, and intimate courtyards creating a sense of discovery. The landscaping integrates native flora, water features, and carefully placed sculptures to enhance the overall aesthetic and provide a sense of tranquility. The beachfront location is a central feature, offering unobstructed views of the Gulf of Thailand.
The interiors of JW Marriott Phu Quoc Emerald Bay are where Bensley’s talent for storytelling truly shines. Each space is meticulously curated with antiques, custom furniture, and whimsical details that tie into the university theme. The lobby, for instance, resembles an academic hall, complete with bookshelves, vintage globes, and a rich palette of dark wood and jewel tones. The guestrooms and suites are equally detailed, with each one offering a unique character that aligns with the academic narrative. Bold patterns, intricate tilework, and an eclectic mix of textures and colours create spaces that feel vibrant and inviting.
The resort’s dining venues are designed to transport guests into different worlds. For example, Tempus Fugit, the main restaurant, features a blend of colonial elegance and contemporary design, with open kitchens and a mix of indoor and outdoor seating. Red Rum, the beachfront grill, exudes a rustic, nautical charm with its wooden accents and ocean-inspired decor. Pink Pearl, the resort’s signature French fine-dining restaurant, stands out with its opulent, pink-hued interiors that evoke a sense of romance and decadence.
Public spaces, including the swimming pools and spa, continue the narrative-driven design. The resort features several pools, each with its own unique aesthetic, from the playful shell-shaped pool to the serene Sun Pool. The Chanterelle Spa, inspired by the whimsical world of mushrooms, offers an otherworldly retreat with organic shapes, soft lighting, and earthy tones.
One of the most remarkable aspects of the JW Marriott Phu Quoc is its attention to detail. Every element, no matter how small, contributes to the overall story. From the vintage-inspired signage and university crests to the curated collections of books and artifacts in each room, the resort feels like a living museum. Even the staff uniforms and the names of the facilities reflect the academic theme, reinforcing the sense of immersion.
While the design is extravagant, it also respects the local culture and environment. Many of the materials and furnishings are sourced from Vietnam, showcasing the country’s craftsmanship and heritage. The resort also incorporates sustainable practices, such as energy-efficient lighting and water-saving measures, ensuring that its environmental footprint is minimized.
The JW Marriott Phu Quoc Emerald Bay Resort & Spa is a testament to Bill Bensley’s ability to merge storytelling with design. By creating a fictional yet believable narrative and translating it into every facet of the resort, he has crafted an experience that is as immersive as it is luxurious. Whether guests are lounging by the pool, dining in one of the themed restaurants, or simply strolling through the gardens, they are constantly surrounded by a sense of wonder and discovery. This unique approach not only sets the resort apart but also ensures that every visit feels like stepping into a world of fantasy and indulgence.
Project: JW Marriott Phu Quoc Emerald Bay
Location: Vietnam
Design Studio: BENSLEY
Photo Credits: Photos Courtesy of Hotel de la Coupole
Website: bensley.com
