Hilton (NYSE: HLT) has reached an agreement with UOL Group to open a NoMad hotel in Singapore, marking its foray into the fast-growing luxury lifestyle segment in Asia Pacific. The debut joins NoMad London which opened in 2021 to international acclaim.
Developed in partnership with UOL Group, a leading Singapore-listed property and hospitality group, the new, 173-bedroom NoMad in Singapore will open in early 2027, bringing the brand’s refined yet eclectic approach to luxury hospitality, with a focus on sophisticated design, world-class dining and immersive cultural programming. Located on Orchard Road, the hotel will offer access to Singapore’s prime shopping and entertainment destinations while embracing the city’s vibrant cultural landscape. Guests will be moments away from Singapore’s luxury retail corridor, abundant lifestyle experiences and local heritage enclaves including Arab Street, Bugis, and Chinatown, offering an authentic connection to Singapore’s rich culture and history.
NoMad hotels strike a unique balance – grand yet intimate, refined yet playful, classic yet contemporary – blending luxury with lifestyle to create thoughtfully curated experiences shaped by captivating interior design and cultural influences. Special touches, like bespoke local artworks featured in each guest room, bring the brand’s curated identity to life.
Each NoMad provides an immersive luxury experience localized for the destination, providing personalized service, and unforgettable design and culinary experiences.
With the signing of the NoMad hotel in Singapore, Hilton takes another step toward its plan to grow its luxury presence to 150 hotels in the Asia Pacific region in the coming years. Over the next two years, Hilton will open Waldorf Astoria properties in Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an and Hanoi. Conrad Hotels & Resorts is expanding with upcoming properties in prime travel destinations across China, including Xi’an, Chengdu, and Nanjing, as well as in Nagoya, Japan. Hilton also has expanded its luxury offering with the recent introduction of LXR Hotels & Resorts to South East Asia with Umana Bali, its second LXR property in the region, following ROKU KYOTO in Japan. These properties will join Hilton’s expanding global luxury portfolio, now one of the largest in the industry with more than 500 properties, including the recently opened Waldorf Astoria Seychelles Platte Island, Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts and Signia by Hilton Amman, as well as the recent addition of more than 400 Small Luxury Hotels of the World properties.
NoMad hotels participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.
NoMad Singapore
Orchard Rd
Singapore, Singapore
