Patina Restaurant Group — with more than 40 restaurants primarily located in landmarks and venues like New York City’s Empire State Building and Lincoln Center, Walt Disney World and Disneyland — is rebranding as Patina Group. The name change reflects the Los Angeles-founded hospitality group’s evolution over almost four decades from a singular Michelin-starred restaurant to a more diverse portfolio.
Moving forward, The Delaware North-owned hospitality group will be expanding into luxury catering, opening new eatertainment concepts, and investing in culinary digital content across its portfolio. The goal is to double its restaurant portfolio over the next five years.
“The new Patina Group identity is more than a design refresh—it’s a clear signal of who we are and where we’re going,” Patina Group president John “J.K.” Kolaski, told Nation’s Restaurant News. “Patina has always stood for excellence in experience. Now, with a bold new vision, we’re scaling that excellence to meet today’s appetite for premium lifestyle dining—from the stadium to the stage and everywhere in between. The updated name and visual system—clean, timeless, and elevated—reflect our commitment to crafting unforgettable moments in every setting.”
Patina Group announced that the first new property as part of this rebranding launch will be Hundredfold: a new American brasserie developed in partnership with James Beard Award-winning chef, Timothy Hollingsworth (Otium). The restaurant will open this summer in Belmont Park Village in Elmont, New York, with 10 more locations in the works projected by 2030.
In addition to Hundredfold, Patina Group is also developing a new concept with chef Carlos Gaytán in 2026, as well as a lounge concept in San Diego, with Kolaski saying that the team is “building with purpose and pace.”
Patina Group aims to continue pushing the envelope in the themed dining and eatertainment spaces as well. The hospitality group owns and operates Space 220, an innovative restaurant in Walt Disney World’s Epcot theme park that creates the illusion of dining aboard a space station 220 miles above Earth with panoramic “views” through digital windows around the restaurant.
“We’re exploring new eatertainment concepts that bring together premium dining with immersive entertainment, from theme park-style venues to destination restaurants adjacent to major arenas—like Hundredfold at Belmont Park Village next to UBS Arena,” Kolaski said. “We’re also looking at strategic acquisitions in this space, including emerging concepts that merge food, sports, and tech, as well as proprietary technologies that power the next generation of experiential dining.”
Besides opening new concepts, Patina Group also plans to delve more into digital media, with more “long-form and short-form storytelling [planned] across the Patina Group portfolio.”
“Our goal is to create a dynamic digital culinary destination that transforms traditional dining into something immersive and interactive—blending narrative, augmented reality, and social commerce into a cohesive experience,” Kolaski said.Contact Joanna at [email protected]
