Early trials with startups like iAsk hint at how Google plans to monetize the future of generative AI search
May 8, 2025
Google has begun testing a new frontier in digital advertising by placing travel-related ads within AI-powered search engine results created by startups. This move marks the first public instance of Google monetizing generative AI search experiences outside of its own platforms like Gemini. Through its AdSense for Search program, Google now allows select AI search startups, such as iAsk, to feature sponsored travel content – suggesting a path toward future monetization of AI-generated search.
Key takeaways
- Ad placement in AI search: Google is placing travel ads in AI-generated search results on third-party platforms like iAsk, a startup AI search engine.
- Powered by AdSense for Search: These ads are part of Google’s existing AdSense for Search program, which it recently expanded to include AI search startups.
- Travel brands featured: iAsk shows sponsored results from major travel companies like TripAdvisor, Viator, American Airlines, Kayak, and more when users ask travel-related queries.
- Wider implications for search monetization: The move highlights how Google and others may monetize generative AI search tools, which traditionally haven’t shown ads like standard web search results.
- Not yet on Gemini: Google’s own AI assistant, Gemini, does not currently display sponsored results.
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