We take innovation seriously. Our continual investment in research and development (R&D) is not just about keeping up with industry trends, it’s about truly transforming hospitality. And as our customer base grows, so does our commitment to expanding our R&D teams, ensuring we deliver solutions that truly make a difference.
Although other companies prefer not to, we openly share product roadmap. It’s important for hoteliers to know that our platform is always improving, and we’re always excited to share these updates. That said, it’s true that roadmaps can evolve during the journey. Flexibility is an asset of cloud-native technology, and our ultimate goal is always to improve our customers’ experience.
In the episode 21 of Matt Talks, Mews Chief Product and Technology Officer, Josef Starýchfojtů, joined Mews CEO, Matt Welle, to talk about the Mews product roadmap for 2025. You can watch the full conversation here, or read on for the highlights.
Reinventing analytics for better decision-making
Revenue optimization for hotels will be a key focus for the coming year. Traditionally, hospitality revenue has been measured using RevPAR (Revenue per available room), a standard but limited metric. We believe there’s an opportunity to go beyond RevPAR by redefining how hotels measure and maximize revenue.
The challenge is that most industry systems are designed solely around room revenue. If you can’t measure something, you can’t optimize it. That’s why we’ve been working behind the scenes to overhaul our data infrastructure, setting the stage for more comprehensive revenue intelligence tools.
Data-driven decision-making is at the heart of our strategy, but not all reports are created equal. In the past, we launched an analytics product that was effective but didn’t truly revolutionize how hoteliers operate. We’ve since gone back to the drawing board to build something that genuinely moves the needle.
A guiding principle at Mews is that the best report is no report. The best processes are the ones that don’t exist at all. Instead of simply making tasks more efficient, we ask whether the task should exist in the first place. A great example is our approach to the night audit: rather than just streamlining it, we automated the process entirely, freeing up valuable time for hotel staff.
This philosophy applies to revenue management as well. Many hoteliers focus solely on room revenue, but that’s just one piece of the puzzle. We believe that revenue optimization should consider the entire guest experience, incorporating all aspects of a property’s real estate and services. By shifting the focus beyond room revenue, hotels can unlock new growth opportunities and improve profitability.
Guide: The Best Ways to Reimagine Your Hotel Spaces.
A holistic approach to revenue and profitability
Revenue management isn’t just about increasing room rates – it’s about maximizing total profitability. That’s why we acquired Atomize, a leading revenue optimization platform, to take a more holistic approach. Our vision is to integrate all aspects of a hotel’s P&L (profit and loss), ensuring that technology empowers hotel owners and GMs to manage their entire business more effectively.
Mews is designed to optimize the entire guest journey. This means thinking beyond single transactions and considering the long-term value of each guest. Many hoteliers struggle to accurately track guest lifetime value due to fragmented data across booking platforms and POS systems. To solve this, we’ve enhanced our profile management capabilities, making it easier to merge guest data and gain a clearer picture of each customer’s history and spending patterns.
By consolidating this data, we’re enabling hotels to personalize experiences and make smarter operational decisions. For example, front desk teams can see a guest’s total lifetime value at check-in, allowing them to allocate premium rooms to high-value guests. This not only improves guest satisfaction but also drives higher retention and revenue.
In the longer term, Mews is working toward an embedded RMS, similar to how we integrated embedded payments. This means revenue managers will no longer need to switch between systems. Instead, they will have a single, centralized pricing platform within Mews to manage rates and revenue strategies seamlessly.
Dynamic pricing opportunities
Many hotels still don’t adjust their prices dynamically, leaving plenty of revenue on the table. Dynamic pricing can be applied to parking, spa services, bike rentals, and even food and beverage offerings. For example, parking fees could increase on high-occupancy days, aligning with demand and maximizing profits.
Many hoteliers struggle with implementing dynamic pricing because manually adjusting rates across multiple services is impractical. This is where automation is a game changer, as pricing strategies can be optimized without the need for constant human intervention. The goal is to make it as simple as possible for hoteliers to capitalize on revenue opportunities across their entire operation.
Overcoming barriers to PMS migration
One of our key missions this year is to make PMS migrations as seamless as possible. Historically, switching PMS providers has been compared to open-heart surgery due to the continuous operation of hotels. Our goal is to simplify onboarding so that it feels as effortless as setting up a new smartphone.
By leveraging AI and benchmarking data, Mews is working to pre-configure settings for new customers and properties. The idea is to automate as much of the transition as possible, reducing the burden on hoteliers and minimizing downtime.
Event management with Mews
In November 2024, Mews acquired Quotelo, an event management platform, because we’re committed to redefining how hotels manage group bookings and events. Since then, we’ve been working to integrate its innovative, time-saving technology into the Mews platform. More details will be unveiled at Unfold 2025, our annual hotel tech forum for hoteliers, but the integration aims to create a seamless event management experience within the Mews ecosystem. In other words, be excited.
Strengthening security in hospitality
With the increasing frequency of phishing attempts and cyber threats, security has become a top priority for Mews and hospitality as a whole. High staff turnover and shared devices in hotels make it difficult to maintain rigorous security protocols, which is why Mews has introduced new features such as Trusted Browser and Trusted Device. These tools help ensure that only authorized devices can access the system, providing an added layer of security.
As cybersecurity remains a critical concern, we’re committed to continuous innovation to protect both hoteliers and their guests. Here are 10 ways to protect your hotel from phishing attempts.
About Mews
Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality.
