New AI-powered Trip Matching feature bridges social media inspiration with seamless itinerary booking
May 12, 2025
Expedia has unveiled a groundbreaking feature, Expedia Trip Matching, that turns Instagram travel reels into bookable itineraries. This industry-first innovation allows users to send any public travel-related reel directly to @Expedia via Instagram and receive an AI-generated, personalized travel plan based on the content. The tool aims to close the gap between social media inspiration and actual travel booking, reflecting Expedia’s push to engage the mobile, social-first traveler.
Key takeaways
- Expedia Trip Matching lets users turn Instagram travel reels into real, bookable itineraries.
- Powered by AI, the tool generates destination ideas, travel tips, and custom itineraries based on the shared reel.
- Travelers simply send a reel to @Expedia on Instagram to receive a tailored trip plan.
- The feature reflects a shift toward social media-driven travel planning, especially among millennials.
- Beta access is now available at Expedia.com/tripmatching, with a U.S. rollout planned in the coming weeks.
- Expedia is the first OTA to offer this kind of direct Instagram integration, reinforcing its strategy to meet users in social and mobile-first environments.
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