- New hotel tech investment report draws data from 32 funding rounds and 30 firms
- Research shows seismic shift in investor priorities as hotels seek to optimize revenue
- PMS funding held strong with $375 million combined from Mews, Apaleo and Stayntouch
Revenue-focused solutions have officially overtaken property management systems (PMS) as the top-performing category for hotel tech investment, according to a new report by Abode Worldwide, the specialist communications consultancy for the hospitality tech and proptech sectors.
Drawing on data from 32 funding rounds across 30 companies, Abode Worldwide’s State of Hotel Tech Investment 2025 reveals that revenue-focused solutions attracted over $480 million, significantly outpacing the $375 million raised by PMS providers between December 2023 and April 2025.
It marks the first time that global investment into revenue-focused software providers has surpassed PMS solutions, signaling a seismic shift in investor priorities as hotels seek to optimize pricing and boost profitability through rich market insights, automation, AI, and data-driven forecasting.
The surge last year was led by Lighthouse, a commercial intelligence platform which raised $370 million Series C, becoming the sector’s new unicorn.
Revenue management software platform RoomPriceGenie secured $75 million, while Smartness (previously known as SmartPricing) raised €13 million. The rally highlights sustained demand for intelligent pricing, automated rate adjustments, and revenue optimization strategies.
PMS leaders including Apaleo, Mews, and Stayntouch also made headlines with major raises.
Mews alone accounted for the lion’s share of PMS funding, with three separate rounds — including a €101 million Series D — totaling nearly $290 million.
Apaleo and Stayntouch added to the momentum with €20 million and $48 million respectively, contributing to a total PMS raise of $375 million across the same 17-month period.
Amid persistent global economic uncertainty, hotels are doubling down on technologies that drive revenue and margin. Investors are increasingly shifting focus to platforms that offer clear ROI through smarter pricing, improved yield, and data-led decision-making. We’re seeing them put their trust – and dollars – behind solutions that help hoteliers compete more effectively. Jessica Gillingham, CEO of Abode Worldwide and author of the upcoming book Tech-Enabled Hospitality (Kogan Page, Aug 2025)
Abode Worldwide’s State of Hotel Tech Investment 2025 offers a comprehensive snapshot of startup investment across the global hotel technology ecosystem.
Drawing on publicly available funding data sourced from Crunchbase and Abode’s industry insight, the Index categorises investment activity by vertical — including PMS, RMS, guest experience, operations, and more — offering unique visibility into where capital is flowing and why.
The report found that enhancing guest interactions has become a priority for hotels, as evidenced by the $73 million invested in guest experience platforms and adjacent technologies.
The 2025 edition spans activity from December 2023 through April 2025, covering 32 disclosed investment rounds across 30 companies in 15 countries.
The Index is designed to help investors, hoteliers, and hospitality tech providers better understand evolving market dynamics, identify growth opportunities, and track the technologies shaping the future of the industry.
