Revenue management is evolving. Once focused solely on manual room pricing, today’s technology enables revenue managers to take a more strategic, data-driven approach to growing hotel revenue.
In the latest episode of Matt Talks, Mews CEO, Matt Welle, sits down with Ellen Hartelius, Product Director at Atomize, to discuss how Atomize RMS, a Mews company, is helping hoteliers be proactive, manage diverse assets, and tap into more revenue streams. Watch the episode now or read on for key highlights.
Watch the episode
AI in modern revenue management
At the heart of this transformation? You guessed it. The term on anyone’s lips: AI. AI-powered systems like Atomize process more data, faster and in real time, making pricing decisions faster, more accurate and more effective. From capturing short-term demand spikes to analyzing cancellation probabilities and demand patterns, revenue managers can stay ahead of market shifts.
Up until now, one of the barriers to adoption with an AI-powered RMS has been transparency. Unlike traditional systems based on fixed rules, these complex algorithms can be tricky to decipher or explain. Atomize uses Gen AI to provide clear explanations behind every pricing decision, allowing revenue managers to see why prices are set or changed. This is a way to ‘bridge the trust gap’ before customers feel confident enough to switch to autopilot completely – which is the best way to ensure no revenue gets left on the table.
From room revenue to total revenue management
Traditionally, revenue managers have focused on room rates and pricing decisions. This manual process relied heavily on basic forecasting techniques and spreadsheets. But as hotel offerings expand – parking spaces, gym passes, bicycle rentals – there’s a need for a more flexible, dynamic pricing model.
That’s where the Mews and Atomize partnership stands out. While Atomize has long been a leader in room pricing, its partnership with Mews provides a more holistic approach to revenue management that goes beyond the guest room. With Mews’ vast data and flexible product pricing, Atomize can help hoteliers maximize revenue across all areas of the property.
These additional services have real potential to boost revenue, but many hoteliers are still not including them in their pricing strategies. When everything is managed within one cohesive platform and data flows smoothly between the PMS and RMS, revenue managers can make smarter, more unified pricing decisions – and that’s where the real gains lie.
Automation frees up more time for strategy
In the past, revenue managers spent countless hours adjusting prices manually, analyzing data, and making tactical decisions – often with limited time left for strategic thinking.
With automation now handling day-to-day pricing tasks, hotels can focus on higher-value work, like experimenting with new upsell products, testing pricing for different segments, or refining long-term strategies. Not only does this make the role more engaging, it also helps hotels grow more effectively.
For example, revenue managers can now use AI and automation to test new pricing strategies for different areas of the hotel – from conference rooms to parking or spa services. This opens the door to smarter, more responsive decision-making across the full hotel offering.
How automation and AI boost hotel profitability
One of the biggest benefits of an AI-driven RMS is its ability to detect patterns and insights that would be impossible to find manually. For example, small, local events taking place months ahead that aren’t captured by traditional forecasting. These can still significantly affect demand – and AI can spot them early, giving hotels a crucial pricing advantage.
Plenty of revenue managers have shared how these insights made a real difference to their performance, helping to optimize prices and improve hotel results. With a better understanding of market dynamics and the ability to respond quickly, hotels can maximize revenue and stay one step ahead of the competition.
Why your hotel needs an RMS
Despite the clear benefits, many hotels still operate without a revenue management system. For those concerned about cost, the return on investment is clear: an RMS quickly pays for itself, and Atomize typically boosts RevPAR by up to 25% after just 3-6 months.
Even smaller properties – those with just 20 rooms, for example – can benefit. While they may start with simpler solutions, automation and forecasting can still have a big impact. With Atomize, you can start small and scale as you grow.
And don’t forget the time savings. By automating key tasks, hotels can reclaim 20 to 30 hours a month that would have been spent on manual processes. That time can be reinvested into strategic, growth-focused work.
The future of revenue management
The future of revenue management is about moving beyond spreadsheets and manual updates. AI, automation, and modern RMS tools are empowering hoteliers to manage total revenue, improve efficiency and find new ways to grow.
As the revenue manager’s role continues to evolve, one thing is clear: those who embrace the right technology will not only stay ahead of the curve but will unlock new revenue streams and deliver better guest experiences. For this, an RMS isn’t just a ‘nice to have’ – it’s a necessity.
Discover revenue management with Atomize and Mews
About Mews
Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality.
