With expanded private-label tech, advertising capabilities, and AI-powered discovery, Expedia positions itself as the backbone of modern travel distribution
May 15, 2025
Expedia Group is significantly expanding its B2B operations by introducing a suite of new APIs, advertising tools, and AI-powered features aimed at helping partners boost engagement, streamline bookings, and personalize traveler experiences. This strategic push follows solid B2B-driven earnings and marks a shift toward enabling partners – from banks to airlines – to act more like OTAs, while leveraging Expedia’s global supply, data, and AI innovations.
Key takeaways
B2B platform expansion
- New APIs allow partners to access Expedia’s travel supply (flights, cars, hotels, activities, insurance).
- Private Label Solutions is scaling, enabling partners to operate like OTAs.
- Over 135 million room nights delivered in 2024 via B2B partners.
AI-powered traveler discovery
- New AI agent on Hotels.com provides a unified, intelligent user interface combining trip discovery, booking, and support.
- Integrations with OpenAI and Microsoft Copilot aim to close the gap between travel inspiration and booking.
- Artificial Creative Intelligence (ACI) automates and optimizes dynamic video content for engagement and personalization.
Advertising enhancements
- Sponsored listings now available to B2B partners.
- Creative ad tools help co-create shoppable travel content (e.g., via Beautiful Destinations).
- New loyalty features let destinations sponsor OneKeyCash bonuses to drive bookings.
Strong B2B growth
- B2B partnerships brought in $4.1B in 2023, up 21% YoY—outpacing B2C performance.
- New tools aim to deepen partner loyalty, expand reach, and increase revenue.
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