Accor has announced the development of a new digital platform aimed at streamlining the meetings and events booking process across its global portfolio of over 5,600 hotels.
The platform, which is set to launch in phases starting in late 2025, will provide clients with a self-service tool for booking event spaces, guestrooms, and sales & catering services, alongside integrations with Accor’s loyalty program, ALL Accor.
Key features and benefits
The new ecosystem will consolidate Accor’s global meetings and events offerings, which includes 2.5 million square meters of event space and more than 800,000 guestrooms. This centralization of resources aims to increase the visibility and accessibility of Accor’s venues, making it easier for meeting planners and business clients to find and book the appropriate spaces for their events.
The platform will be powered by MeetingPackage, a central reservation system for meeting space bookings, which will integrate seamlessly with sales and catering solutions. Moreover, various technology providers are contributing their expertise to enhance the platform’s functionality, including Oracle, Backyou, iVvy, and Amadeus, each focusing on different regions and hotel segments.
“At Accor, we are fortunate to collaborate with best-in-class technology providers who are helping us create a seamless and efficient user experience. Through this new digital Meetings & Events ecosystem, Accor’s entire event inventory will become more visible, accessible, and appealing. Our venues will be recognized as top destinations to gather with colleagues, clients, friends, or family. This digital transformation aligns with recent research from Accor highlighting that in-person meetings are more valued than ever. Meeting planners consistently report that face-to-face events drive higher revenue than virtual alternatives, that corporate away-days are essential, and that in-person business interactions significantly boost employee mental health. Our new platform will support these vital connections by simplifying the booking and management process, while also integrating our ALL Accor loyalty program to enhance the overall customer experience.” – Julien Houdebine, Chief Sales and Revenue Officer, Accor
Phased rollout and integration with existing tools
The platform will be available as a pre-launch version in late 2025, initially enabling bookings for small accommodation groups of up to 30 guestrooms. In 2026, more advanced features will be rolled out, including the ability to book larger meeting rooms and residential seminars, in addition to connecting with external third-party channels.
Accor is working closely with several key sales and catering providers to ensure that the new platform offers a tailored experience for various hotel types, from luxury properties to smaller venues. For example, the Oracle OPERA Cloud system will cater to large meetings and events properties, while Backyou and iVvy will serve small and medium hotels, particularly in Europe, North Africa, and the Pacific regions.
Impact of the platform on business travel trends
Accor’s new platform is designed to capitalize on this trend, offering a seamless experience for business travelers, meeting planners, and event organizers. This development also aligns with Accor’s strategic focus on strengthening its presence in high-growth regions, such as Asia-Pacific and Latin America, where demand for in-person meetings is expected to increase.
By centralizing event space bookings, integrating with the ALL Accor loyalty program, and collaborating with leading technology providers, Accor is positioning itself to meet the growing demand for business travel and events.
But how feasible is it ?
An idea quite innovative and if this functions properly it will solve the hands of many events organizors, but how feasible can this be?
The truth is that it sounds very ideal the proper organization and completion of an event with only an “Add to cart” button. Not that it is impossible, but it’s better to have in mind all the different elements that the organization of an event demands. From the catering until the technical support, the presence of a product expertise and not just a website is more than necessary. The presence and the expansion of the digital might help clients to gain time, but no one could guarantee the results.
And as it was mentioned above the presence of an expert that will provide business services adapted to the client ‘s needs, is more than necessary, when that includes the organization of an event. One of these experts can be CDS Groupe, that could offer from a personalized support until payment and reporting tools. The importance that these experts have, can also be confirmed from the recent expansion of CDS Groupe in Italy, with the acquisition of SIAP, which is an Italian company specializing in ERP solutions for travel management companies (TMCs). A move that strengthens CDS’s position in Europe.
