Munich / Amsterdam – Grand Metropolitan Hotels, a fast growing third party hotel operator with over 450 properties on its management platform, has selected dailypoint™ as its strategic technology partner for the development and operation of its new Loyalty Program. This cooperation underscores Grand Metropolitan’s commitment to guest-centric innovation and digital excellence.
With a strong equity foundation of €200 million and the backing of leading institutional investors and family offices, Grand Metropolitan is renowned for delivering bespoke management solutions tailored to hotel owners and investors across the globe. Operating from six strategic offices, the group consistently outperforms market benchmarks and sets new standards in operational excellence.
As Grand Metropolitan continues to scale its global portfolio, a future-oriented loyalty program became a cornerstone of its growth strategy. To support this vision, the company chose dailypoint™ as its Central Data Management (CDM) and loyalty platform provider.
We were looking for a partner that could not only support our ambitions in personalized guest engagement but also offer seamless integration across our digital ecosystem.
dailypoint’s open API infrastructure, advanced data quality management, and proven ability to integrate with over 200 hospitality systems – including Pegasus Solutions, a Cendyn company – made them the ideal choice. Wilhelm K. Weber, Chief Strategy & Digital Officer, from Grand Metropolitan
Dr. Michael Toedt, CEO of dailypoint™, commented: dailypoint’s loyalty system grows with the needs of our clients. Whether it’s B2C, B2B, or even HR-related loyalty schemes, our platform provides a unified solution fully connected to all relevant systems – hotel websites, CRS, IBE, apps, and more. Our open-API strategy gives clients full flexibility and access to critical guest data via the CDP
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Among the many innovative features of the dailypoint™ platform is its automated VIP recognition system, which offers exceptional value to luxury hotels by ensuring that high-value guests receive personalized treatment from the very first interaction.
This partnership will enable Grand Metropolitan Hotels to further enhance guest satisfaction, foster deeper loyalty, and drive direct bookings, while maintaining full compliance with GDPR and modern data protection requirements.
About Grand Metropolitan Hotels
Grand Metropolitan Hotels is one of the leading third-party hotel management companies, specializing in providing tailor-made solutions in hotel management, franchise, and affiliation, customized to meet the individual needs of hotel owners and investors.
The company’s portfolio includes well-known brands such as Grand Metropolitan Hotels Collection, Castlewood Hotels and Resorts, Swiss Hospitality Collection, African Heritage Hotel Collection, African Hotel Alliance, 7Pines Hotels & Resorts, Brioni Luxury Hotels, Voile D’Or, Martinez Hotels and Resorts, as well as TOP INTERNATIONAL Hotels and numerous F&B brands.
An international team of hoteliers with extensive experience in all areas of the hospitality industry, represented at six strategic locations worldwide, provides hotel investors and owners with comprehensive support and services. Sustainability and advanced digitalization are of central importance to the company.
About dailypoint
dailypoint™, headquartered in Germany, provides a comprehensive Central Data Management (CDM) and Central Data Platform (CDP), including its highly regarded CRM and Email Marketing solutions. With innovative AI processes and seamless integrations, dailypoint™ supports hotels worldwide in creating unified guest profiles and enhancing the guest experience.
For more information visit dailypoint.com.
