Indianapolis, IN – In a move that signals the company’s most significant evolution to date, Hotel Internet Services (HIS), a leading provider of internet, entertainment and smart technology solutions for the hospitality industry and beyond, has officially rebranded as Touchstone 1. The rebrand is being formally revealed at HITEC 2025 in Indianapolis at Booth #1400, where the company is debuting its new name and visual identity. The rebrand reflects the company’s evolution over the last 22 years and its expanded focus across multiple industries, including hospitality, multifamily, senior living, student housing, healthcare and more.
Founded in 2003 at the dawn of hospitality Wi-Fi, the company quickly emerged as a pioneer, introducing industry-first solutions that set the standard for connectivity, network security and guest entertainment. Over the years, it has developed proprietary IPTV systems, advanced streaming platforms, cutting-edge Wi-Fi hardware and software platforms, and IoT-based integrations—all designed to enhance the user experience.
The name ‘Hotel Internet Services’ has been a successful brand, but no longer captures who we’ve become or where we’re going. Touchstone1 encapsulates everything HIS has always stood for: raising the bar not just for technology, but for experiences—making them more human-centric, reliable and future-forward. ‘Touchstone,’ a tool once used to test the purity of gold, symbolizes the high standard we set for ourselves and the industry. And the ‘1’ signals our mission to be the first choice in innovation and service. Gary Patrick, CEO of Touchstone1
Touchstone1’s new identity is anchored in the tagline: “A Higher Level of Connection.” It reflects the leading-edge technology the company delivers as well as its core goal of building stronger, more human-centered digital experiences.
Touchstone1 has an exciting plan in store for industry leaders at HITEC 2025, Booth #1400, where the company will share its bold new identity and showcase the next evolution of in-room entertainment. Attendees will get hands-on demonstrations of HIS’s most advanced solutions, including the Smartroom guestroom entertainment platform with seamless, secure TV Casting. In the spirit of transformation, local magician Jon Finch will be performing live at the booth on the first day of the exhibition. Additional highlights include a chance to win a$2,500 prize for guests who complete product demos, as well as receiving brand-new swag with the new company name.
Touchstone1
Our industry is evolving rapidly,
added Patrick. We’re here to be the constant—your partner in navigating change and delivering seamless digital experiences—while raising the standard and becoming the touchstone for what guests and residents expect.
About Touchstone1
Touchstone1, formerly known as Hotel Internet Services (HIS), is a leading technology partner to the hospitality and multi-dwelling (MDU) industries, delivering a higher level of connection through secure, high-speed Wi-Fi, in-room entertainment, network solutions, IoT, voice and security technologies.
With over two decades of experience, Touchstone1 empowers hotels, resorts, apartments, student housing, senior living, hospitals, fitness centers and more across North America, Latin America, Europe and Australia from its headquarters in Clearwater, Florida. From industry-first platforms like SmartRoom and TV Casting Solutions to 24/7 expert support, Touchstone1 is raising the bar for technology and the guest and resident experience—making every connection count.
Learn more at www.Touchstone1.com.
Shelly Chandler
Director of Sales and Marketing
