Infor®, the industry cloud company, and SHR, Hotel technology specialist and part of The Access Group, today announced a strategic alliance naming SHR as Infor’s preferred Central Reservation System (CRS) partner announced a strategic partnership naming SHR as Infor’s preferred Central Reservation System (CRS) partner.
This collaboration unites Infor’s Hospitality Management Solution (HMS) with SHR’s advanced CRS to create a seamless, integrated platform that eliminates technology fragmentation and delivers a unified experience for modern hoteliers.
Hoteliers today are expected to deliver personalized, high-touch guest experiences—yet their technology stacks are often disconnected and inefficient. We’re removing barriers to efficiency and empowering hotels with centralized tools to manage the full guest journey—from booking to rebooking—while driving profitability and loyalty. This partnership allows us to help more properties transition to a data-driven, guest-first approach to hospitality. Alan Young, Vice President of Hospitality Strategy at Infor
The partnership delivers a range of strategic benefits designed to meet the evolving needs of hotel operators:
- Seamless technology integration, resolving long-standing challenges of unifying tools from different vendors. Hoteliers gain a cohesive solution covering property management, marketing, personalization, direct bookings, guest journey optimization, and channel management.
- Streamlined onboarding, support, and account management, optimizing implementation and daily operations for hotels using both platforms.
- Automated data synchronization, eliminating silos and manual processes by enabling real-time flow of reservations, availability, guest profiles, and performance data between the PMS and CRS.
- Smarter forecasting and revenue planning, with revenue managers gaining deeper insight into booking trends, pricing performance, occupancy rates, and CRM-driven segmentation.
- Accelerated digital transformation, equipping hoteliers with guest-centric tools to drive more direct bookings, boost margins, and deliver personalized experiences at scale.
This partnership with Infor is a pivotal moment for SHR. By joining forces, we’re offering a future-ready solution that simplifies complexity, drives revenue, and helps hotels deliver on the promise of modern hospitality. Rod Jimenez, CEO of SHR
Whether serving independent boutiques or global chains, Infor and SHR are delivering a powerful, cloud-first ecosystem that adapts to the needs of independent hotels and global chains alike—designed to adapt to their business and the evolving expectations of today’s traveler.
Infor will be showcasing their latest innovations at HITEC 2025. Attendees and media are invited to stop by the Infor Booth #2400 book a meeting here.
About Infor
Infor is a global leader in business cloud software specialized by industry. Providing mission-critical enterprise applications to 65,000 customers in more than 175 countries, Infor software is designed to deliver more value and less risk, with more sustainable operational advantages. We empower our 17,000 employees to leverage their deep industry expertise and use data-driven insights to create, learn and adapt quickly to solve emerging business and industry challenges. Infor is committed to providing our customers with modern tools to transform their business and accelerate their own path to innovation. To learn more, please visit www.infor.com.
About SHR
SHR (an Access company) is the premier global specialist technology and service provider for the hotel sector, dedicated to ensuring its clients remain always ahead in a fast-paced and competitive market. SHR empowers hotels and casinos to increase revenue and customer lifetime value at every step of the guest journey by combining the immense potential of AI, with a dynamic product suite comprising integrated and automated products and services.
