Las Vegas—June 16, 2025 UrVenue today announced the launch of UrResort, its newest product developed in response to the growing demand from hotels and resorts for a more tailored solution. At its core is UrVenue’s proven platform for venue management, now expanded to support the full spectrum of experience-led operations, guest engagement, and enterprise-grade distribution. UrResort brings together a connected suite of solutions designed to help resort operators centralize and commercialize non-room inventory at scale.
Debuting at HITEC Indy, UrResort represents a major milestone in the evolution of UrVenue’s experience commerce platform. It enables hotels and resorts to manage and monetize offerings such as dining, nightlife, pools, activities, events, spa, and retail. With an advanced distribution engine, UrResort connects experience inventory to both owned channels—like brand websites, booking engines, and in-room kiosks—and third-party affiliates such as ResortPass and PlanADay. The result is a fully integrated platform that empowers operators to streamline operations, drive revenue, and elevate the guest experience from pre-arrival through the on-property journey.
UrResort key features include:
- Experience Center – The core of the UrResort platform, centralizes all resort experiences, from cabanas to activity rentals, into a single interface. It serves as the operational hub, housing these key modules:
- Itinerary Builder & Manager – A dual-functionality tool that offers both a self-service interface for guests and a staff-facing backend. Each itinerary is personalized to the guest’s stay and powered by real-time inventory, including availability from integrated partners like OpenTable and Book4Time. Guests can plan and manage their experiences, while staff can build or modify itineraries on their behalf — all within a unified calendar view.
- Group Itinerary Builder – Designed to enhance group travel and events, this module allows attendees to explore resort experiences and manage their event schedules through an interactive, personalized guest portal. It improves operational efficiency by automating manual processes for meetings and events, while enabling real-time messaging, pre-arrival communication, and opportunities to drive incremental revenue through activity promotion and extended stays.
- Venue Management System – Provides operators with tools to manage inventory, optimize yield, and view live floorplans and reservations across all venues within a resort.
- Distribution – UrResort redefines how resorts distribute experience inventory, making it possible to surface bookable activities, events, and services not just at the property level, but across enterprise-owned channels. This includes brand.com websites, loyalty apps, and mobile platforms — something large hotel groups have traditionally lacked. With built-in integrations to partners like OpenTable and ResortPass, UrResort enables real-time distribution of on-property experiences through both direct and third-party channels, giving hotel brands the infrastructure needed to scale experience commerce in an increasingly AI-driven, inventory-connected world.
- Advanced Integrations – A newly expanded collaboration between UrVenue and OpenTable allows hotels to offer in-house guests and those with upcoming stays priority access to premium OpenTable reservations and OpenTable Experiences, before they’re available to the public. This access is seamlessly integrated into the Itinerary Builder as part of the guest’s pre-arrival journey.
“The launch of UrResort marks a pivotal moment, not just for UrVenue, but for the hospitality industry,” said Tracee Nalewak, Chief Growth Officer at UrVenue. “As AI transforms how travelers discover and book experiences, hotels need more than just room distribution—they need the ability to surface all experience inventory, in real time, across brand websites, loyalty apps, and partner channels. That’s what UrResort delivers. It gives hotel groups the infrastructure to connect, personalize, and monetize every part of the guest journey—at both the property and enterprise level.”
Schedule a meeting with UrVenue at HITEC by clicking here. For further information, visit www.urvenue.com or email [email protected].
About UrVenue
UrVenue is a leading hospitality technology company offering SaaS-based solutions to sell and manage experiences across entertainment venues and resorts. Its flagship Venue Management System (VMS) powers operations for nightclubs, dayclubs, lounges, and special events, while its PXMS platform, now branded as UrResort, serves hotels, all-inclusives, and integrated resort casinos. Since 2011, UrVenue has been trusted by top brands including Caesars Entertainment, Fairmont Banff Springs, MGM Resorts, Club Med, Wynn Resorts, and Zouk Group. For more information, visit urvenue.com.
Barbara Worcester
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