BARCELONA, Spain – Shiji, the global hospitality technology leader is announcing a significant upgrade to Reviewpro Reputation’s AI Responses feature, turning what was once a tedious task into an efficient, consistent experience. With a single click, hoteliers can generate context-aware response drafts aligned with tone preferences, property insights, and guest feedback so they can redirect valuable staff time toward meaningful guest service. The result: faster, more consistent engagement and elevated trust with prospective guests. Just one month into a trial, HM Hotels used AI responses to respond to over 82% of 661 reviews received, with a response time for negative and neutral reviews under 2.7 days, with a 100% response rate on key platforms like Google, Booking.com, and Tripadvisor.
Responding to online reviews is a key driver of reputation performance, but operational pressure often leads to delays or inconsistency. Reviewpro Reputation’s enhanced AI Responses feature tackles the root challenge: the blank response box. By automatically generating a polished draft, complete with acknowledgment of both praise and critique, hotels maintain a high standard of responsiveness. Clients define their tone (formal, friendly, empathetic, and the new “Business Casual”), preferred length, and signature template, and the tool seamlessly integrates “Property Insights” to ensure replies feel aligned with the brand’s voice.
AI Review Responses is not just about responding fast. It lets hotels to efficiently respond in a brand aligned voice and frees staff to focus on delivering remarkable guest experiences. The new bulk generation option takes efficiency to the next level. It allows teams to generate responses for multiple reviews at once. This helps staff save valuable time and maintain full control over the responses sent. Rafael Patiño, Senior Director of Product Management at Reviewpro Reputation
Key upgrades:
- Tailored Tone & Structure: Users now choose from enhanced tone options—formal, friendly, empathetic, and the versatile “Business Casual,” which blends professionalism with warmth and ensures proper pronoun use across languages.
- Workflow Visibility: The new “AI Response Generated” icon and dedicated filters enable managers to track which reviews are draft‑ready and which are live, eliminating oversight and promoting accountability.
- Bulk Replies: One-click bulk response capability enables hoteliers to generate contextual replies for 20+ reviews simultaneously, ideal for busy teams or large properties.
- Intentional Co‑Pilot Design: Hoteliers retain full editorial control, with every draft reviewable and editable before publishing.
These enhancements arrive at a time when guest expectations are higher than ever. As travelers increasingly pay attention to how hotels respond to feedback, consistent and thoughtful replies have become a key differentiator. And since the average response time globally has dropped from 10 days in 2021 to just 3.2 days in 2025, hotels looking to stay competitive need to align with this new standard. To learn more about AI Responses, visit https://www.shijigroup.com/reviewpro-reputation
About Shiji
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.
Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud -based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.
With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions. For more information, visit shijigroup.com
