LONDON, UK – Triptease, leaders in hotel marketing technology and pioneers of the Direct Booking Movement, today announced major updates to its Data Marketing Platform (DMP) and website personalization products as part of the company’s ongoing drive to level the playing field between hotels and Online Travel Agents (OTAs). These foundational enhancements will enable hotels to win more valuable guests through integrated multi-channel marketing campaigns, powered by a unique hotel-specific dataset and AI-driven intelligent targeting.
Every hotel has ideal guest segments that deliver more value, but until now they’ve had no effective way to target those people across the marketing mix. Instead we see hoteliers caught in a web of generic marketing channels and siloed data, struggling with how to make each one work separately and unable to take action fast. The enhanced DMP provides the control and visibility they need across the whole booking journey. It makes life easier for overstretched marketing and revenue teams and helps them to win more valuable guests.Charlie Osborne, Co-founder, Triptease
Win more valuable guests
The latest updates to the Triptease platform tackle key challenges facing hoteliers today.
- Triptease Audiences, a unique network of qualified hotel lookers and bookers, provides a way to focus effort and investment on acquiring new guests from important segments that might otherwise be impossible to reach. Users can target specific groups based on their interests or profile in campaigns that augment broader marketing activity.
- Date Boost, a new targeting option, gives hotels more control and flexibility over how they manage marketing resources. It lets teams take action fast by creating connected campaigns that automatically increase ad spend on specific need dates, and target related website promotions to the right people – all without the usual effort and administrative overhead.
- A new Campaign Manager saves valuable time and increases marketing effectiveness by allowing hotels to easily create personalized, integrated marketing campaigns in a single interface. Multiple marketing channels can work together in each targeted campaign, without the usual duplication of effort or juggling between systems.
- Unified Reporting transforms a major administrative challenge by bringing hotel marketing data into a single performance overview that makes analysis easy. Campaign- and hotel-specific filters – with cross-channel influence mapping and single booking attribution – provide new insights into what works.
More personalization
Alongside these new platform features comes a major upgrade to Triptease’s popular website personalization product, Triptease Messages.
The personalization tool has been redesigned from the ground up to offer complete creative freedom. Built for today’s mobile- and video-first world, Messages now offers device-specific designs, new multimedia capabilities and total creative control. With it, hotels can create even more beautiful, engaging messages that inform, guide and convert website visitors.
These new messages no longer have to function in isolation: instead they can be connected to guide specific website journeys, and integrated into broader multi-channel marketing campaigns. Existing contextual and AI-powered smart targeting options are augmented by the DMP’s new campaign-level audience targeting capabilities, for precision personalization.
We’re giving hotel teams more control over who they reach, what content they deliver, and where those interactions happen. No more juggling multiple systems or wrestling with complex set-ups. Creating highly personalized, data-driven guest experiences across the entire booking journey has just got a whole lot simpler and faster.Alasdair Snow, Co-founder and Chief Product Officer, Triptease
New Data Marketing Platform and Website Personalization features will be available from Q3 2025. For more information visit triptease.com/en/platform and triptease.com/resources/the-triptease-dmp-integrated-hotel-marketing.
About Triptease
Triptease helps thousands of hoteliers around the world to increase their revenue by driving more direct bookings and winning more valuable guests. The Triptease Data Marketing Platform provides full-funnel marketing for hotels, powered by their unique price, market and customer data, across channels including Metasearch, Paid Search, Display Retargeting, On-site messages, Email and Chat.
The company was founded in 2015 by Charlie Osmond, Alasdair Snow and Alexandra Zubko and has offices in London, New York, Singapore and Barcelona.
Peter Yabsley
Head of Product Marketing and Brand
