At HITEC 2025 in Indianapolis, we sat down with David Woolenberg, CEO and President of Duetto, to explore how the company is transforming hotel revenue management through its new Revenue and Profit Operating System (RPOs). With the recent acquisition of HotStats and a sharp focus on integrating data, Duetto is moving beyond traditional room-centric strategies, placing profit, and decision-making, at the heart of its platform. In this interview, David shares how RPOs will empower hoteliers to break silos, scale decisions, and focus on what matters most.
What is the main concept behind Duetto’s new Revenue and Profit Operating System?
Duetto’s RPOs is a unified framework that brings together revenue management and profitability insight into one system. The idea has been a decade in the making, and it now integrates Duetto’s core revenue management capabilities with HotStats’ profit benchmarking. It connects transient, group, and event revenue with margin intelligence, supported by automation and third-party data. According to David, this holistic platform allows hoteliers to make smarter, faster, and more profitable decisions across all revenue streams.
Are we moving away from a room-centric revenue model?
Yes, says David. The traditional focus on room revenue is no longer sufficient. Today’s hotel operations generate revenue from various sources, F&B, spa, gaming, loyalty programs, and all of them need to be considered. Duetto’s goal is to improve the user experience for hoteliers by reducing tech fragmentation and enabling a unified view of all data. The system does not aim to replace existing tools but rather to bring them together in one accessible interface.
Is total revenue management finally becoming reality?
David agrees that the industry is moving beyond buzzwords. Total revenue management is evolving into total profit intelligence. More revenue is always better, but now the conversation includes margin and profitability. The RPOs platform helps hoteliers not just track revenue, but also understand where it is most profitable to invest their energy.
Are tech silos creating human silos in revenue management?
Yes. David points out that disconnected systems have historically led to fragmented roles. Revenue managers often end up focused on narrow areas like rooms because they lack access to integrated insights. Duetto’s approach aims to break down both technological and organizational silos. Their platform offers a “single pane of glass” view, allowing users to focus on high-impact decisions rather than getting stuck in detail or manual work.
What does the HotStats acquisition mean for Duetto?
The acquisition of HotStats strengthens Duetto’s vision to become the standard operating system for both revenue and profit. HotStats brings credibility, brand trust, and advanced benchmarking tools that complement Duetto’s revenue platform. The integration helps hoteliers make data-backed decisions that drive both top-line growth and bottom-line performance.
Is the role of the revenue manager changing?
Absolutely. While Duetto remains focused on empowering revenue managers, David sees their role becoming increasingly cross-functional. Finance, marketing, operations, and even housekeeping now rely on insights traditionally confined to revenue teams. The RPOs model supports this shift by delivering relevant, actionable data to all departments, enabling broader collaboration and strategic alignment.
What is Duetto’s view on AI in hospitality?
David is clear that AI is not here to replace humans. Instead, it is about empowering revenue managers to do more with better data. Duetto uses AI to surface insights from third-party data and internal performance metrics, helping users make informed, high-value decisions. Rather than following trends, Duetto takes a thoughtful approach to AI implementation, focusing on long-term value rather than short-term marketing.
Julia Pedrol
Content & PR Manager
Duetto
