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Can a regulation meant to create fairer competition end up doing the opposite?
In this revealing talk with Trevor Grant for Revenue Hub, our CEO EMEA, Javier Delgado Muerza, breaks down the potential impact of the European Union’s Digital Markets Act (DMA) and the European Commission’s (EC) investigation into Google’s compliance with this law.
The goal of the law? More fairness. The risk? Less visibility and fewer direct bookings for hotels.
Prepare to discover how this legislation, which seeks equity, could be negatively affecting European consumers and travel providers, benefiting big intermediaries instead.
Key topics covered in the video:
• The DMA investigation: Why Google is being scrutinized under Article 6.5 of the DMA.
• Google’s proposals: two compliance options, both bad news for hotels.
• Impact on hotels: less visibility for direct channels, more power to OTAs.
• Who really benefits? Major international platforms like Booking, Expedia and Tripadvisor.
• Misalignment with technological innovation: How outdated frameworks risk stifling innovation and AI.
• Lack of awareness in the hotel industry: many still unaware of how this reshapes hotel distribution.
• What’s next? The final ruling is expected in September.
Watch the full conversation and get prepared for what’s coming.
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