MCLEAN, Va. – More than 450 new hotels to dream about and book. 12 new countries to travel to with Hilton. A new world of luxury travel. In just one year, Hilton‘s (NYSE: HLT) exclusive partnership with Small Luxury Hotels of the World (SLH) has grown exponentially, adding on average more than one SLH property every week, dramatically expanding Hilton’s luxury offerings and creating new ways for Hilton Honors members to dream and redeem their Points around the world.
The addition of SLH to Hilton’s luxury portfolio – which is anchored by its iconic brands Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, Signia by Hilton and NoMad – has increased Hilton’s global footprint over the past year to include more unique locations. With stays now available in appealing destinations like Andorra, Cambodia, Saint Vincent & the Grenadines, São Tomé and Principe and Slovenia, Hilton travelers can book stays in 12 new countries and in hundreds more unique luxury destinations than at the same time last year.
Hilton’s luxury portfolio is a priority growth category for us, meeting the needs of guests worldwide who are looking for incredible hotel stays in some of the world’s most exclusive destinations. Our partnership with Small Luxury Hotels of the World is key to that growth, helping hotel owners benefit from Hilton’s strong commercial engine by connecting them to more than 226 million Hilton Honors members. John Rogers, senior vice president, brand management, Europe, Middle East, Africa and Asia Pacific, Hilton
SLH hotels participating in the exclusive partnership with Hilton have seen significant performance increases since the partnership began. Traffic to SLH properties via Hilton’s digital booking channels has risen notably, increasing 78% year-over-year in July. For hotel owners, access to Hilton’s global distribution network, marketing scale and the award-winning Hilton Honors loyalty program means SLH properties benefit from increased visibility and bookings through Hilton’s direct channels, while maintaining their unique identity and independent spirit.
Our exclusive partnership with Hilton continues to deliver outstanding results. This has been our strongest collaboration, driving significant bookings for our participating member hotels and attracting even more properties to our portfolio. Richard Hyde, chief operating officer, Small Luxury Hotels of the World
For Hilton Honors members, the partnership has unlocked new aspirational travel opportunities in boutique hotels across more than 90 countries, with more than 10 billion Hilton Honors Points redeemed. Members can earn and redeem Points and enjoy elite benefits at SLH properties, including in destinations where Hilton previously had limited or no presence.
From rustic huts and woodland treehouses to rainforest retreats and coastal villas, SLH provides personalized experiences that reflect the local culture and character, ensuring no two stays are the same. Select recent additions to the partnership include:
- Angkor Village Hotel, an SLH Hotel (Cambodia): Angkor Village Hotel offers a unique blend of traditional Khmer architecture and modern amenities. Enjoy a torchlit dinner by lotus pools in the tranquil gardens, learn Cambodian cuisine from a master chef or unwind in the spa. The lower floor Garden View Room features these local art crafts, and the upper floor Water View Room overlooks the central lotus pond.
- The Liming Bequia, an SLH Hotel (Saint Vincent & the Grenadines): Experience the art of leisure at The Liming Bequia, nestled on the serene island of Bequia. This intimate resort offers eleven private villas, each boasting sea views and personal infinity pools. Enjoy the island’s flavors at the Liming Restaurant or opt for a private dining experience under a starlit sky.
- Vila Planinka, an SLH Hotel (Slovenia): Discover the tranquil charm of Vila Planinka through the harmonious blend of natural woods and stone, reflecting Jezersko’s rich heritage. Each room offers breathtaking views and a personal hygiene kit with natural skincare products. End the day with exquisite seasonal dishes from the on-site restaurant, offering vintages from sustainable vineyards.
- Sundy Praia, an SLH Hotel (São Tomé and Principe): Nestled in a lush rainforest, Sundy Praia offers an intimate eco-lodge experience. Each villa, adorned with natural materials, features a blend of indoor and outdoor lounging areas, modern amenities, grand four-poster beds and stone-carved baths. Enjoy the day with locally sourced coffee and inventive cuisine or unwind by a private plunge pool.
Looking ahead, continued momentum and strong demand from both travelers and hotel owners is driving the expansion of this exclusive partnership. New properties are being added in key growth markets across the Americas, Europe, and Asia Pacific, with a focus on unique, experience-driven stays.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
