Munich – TrustYou, the#1 Hospitality AI platform, today announced the appointment of three senior industry experts – Steven Dow as Chief Revenue Officer (CRO), William Howes as Vice President of Sales, APAC, and Marcel Stiller as Vice President of Sales, EMEA – to accelerate the company’s vision of transforming hospitality with AI-driven guest engagement.
The announcement follows the recent launch of TrustYou Hospitality AI, the industry’s first fully orchestrated platform combining a Customer Data Platform (CDP), Customer Experience Platform (CXP), and AI Agents into one unified system. The platform eliminates communication dead ends – from unanswered booking confirmations to one-way SMS – and ushers in the “Always-Reply Future,” where every guest message receives an intelligent, context-aware response.
Strategic Leadership to Drive the Future of Hospitality AI
Hospitality is shifting to AI-powered ecosystems where agents connected to all customer data become the brain of the guest experience. To scale this future, we’re bringing on proven leaders who know how to drive change across global markets. Marcel, William, and Steven each bring unique expertise and deep industry credibility that will help us accelerate adoption of our CDP, CXP, and AI Agents across the hospitality landscape. Ben Jost, CEO of TrustYou
- Steven Dow, Chief Revenue Officer (CRO) – Formerly SVP Hospitality at Planet, Dow brings extensive experience in digital payments, PMS, and connected-commerce platforms. He has built high-performance cultures, led teams that tripled revenues, and pioneered digital transformation strategies across hospitality technology.
TrustYou is creating the Always-Reply Future – where every guest receives an instant, personalized response. This is the kind of innovation that redefines service standards, and I’m excited to be part of it. Steven Dow
- Marcel Stiller, VP Sales EMEA – joins TrustYou from Cendyn and is bringing over a decade of experience in e-commerce and cloud-based SaaS hotel software. With 10+ years of leadership experience, he specializes in defining and executing Go-To-Market strategies and building high-performing teams.
Hotels are under pressure to reduce complexity while unlocking the power of big data. TrustYou’s AI-driven approach is helping to accelerate digital transformation for hoteliers and generate meaningful guest relations. Marcel Stiller
- Will Howes, VP Sales APAC – Based in Australia, Howes brings nearly 20 years of international experience across Europe, America, and Asia, most recently leading APAC sales at Revinate. A frequent guest lecturer and speaker at both Hotel Schools and Hospitality Conferences, he is recognized for building high-performing teams, driving revenue growth through data-led strategies, and executing customer-first engagement models.
Traditional guest communication leaves opportunities untapped. TrustYou is on a mission to change that by turning each interaction into measurable outcomes: higher loyalty, increased revenue, and improved guest satisfaction.
TrustYou is doubling down on APAC and with this expansion, we’re not just investing in our business, we’re investing in the success and innovation of hoteliers across the region. Will Howes
A Turning Point for Hospitality
With AI Agents managing 100% of inbound communication, the CDP unifying guest data into “Golden Profiles,” and the CXP capturing sentiment across the journey, TrustYou is uniquely positioned to solve one of hospitality’s most persistent challenges: connecting outbound and inbound communication into one intelligent loop.
This orchestration allows hotels to:
- Deliver better guest experiences 24/7
- Drive direct bookings and upsells through personalized engagement
- Enable faster, smarter decisions powered by AI
TrustYou isn’t just automating tasks – we’re reshaping how hotels communicate, act, and grow,
added Jost. This team expansion is a milestone in our journey to make Hospitality AI the new standard.
About TrustYou
TrustYou is an AI-first, global hospitality platform. Since 2008, hospitality brands from around the world have used TrustYou to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities.
- Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences. Improve service quality based on surveys and reviews across the web, respond to all feedback with the help of AI, and market your reputation.
- Customer Data Platform (CDP): AI-powered customer data management for more direct bookings. Merge and master your customer data to transform insights into effective marketing, personalized journeys, and higher lifetime value.
- AI Agents: Build your AI agents to boost productivity. Agents are available 24/7 with instant personalized recommendations and answers for frequent direct bookings and lower operational costs.
Learn more at www.trustyou.com.
Alisa Kellermann
Press Contact
