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Yotel appoints new CEO

  • Liam J Moran
  • 8 September 2025
  • 2 minute read
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This article was written by HotelOwner. Click here to read the original article

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Yotel has announced the appointment of Phil Andreopoulos as its new chief executive officer.

Andreopoulos joins Yotel following a distinguished career at Marriott International, where he held multiple senior leadership roles across Europe, the Middle East, and Africa.

Prior to this role, Andreopoulos served as COO for owner and franchise services EMEA and Sub-Saharan Africa,

This news comes after Yotel’s majority shareholder, the Al-Bahar Group acquired an additional 30% stake in the company earlier this year increasing the group’s holding in Yotel to more than 95%.

Andreopoulos said: “I’m thrilled to join Yotel at such a pivotal moment in its growth. The pioneering concept and global footprint mean Yotel’s global recognition supersedes its size and that, paired with the agility of being independent, creates a unique opportunity to scale quickly and offer owners, investors and franchisees the speed and innovation they crave in the industry.

“I look forward to working alongside the talented Yotel team and the board to build on the company’s strong foundation, expand our global presence and continue delivering
unforgettable experiences for travellers around the world.”

Talal Al Bahar, chairman, Yotel and Al-Bahar Group, added: “Yotel’s success over the last 15 years has been exemplary, from start-up concept into the global company it is today with an expansive portfolio of properties in prime locations. Now, it is time to scale the business further. Phil Andreopoulos brings a wealth of commercial and operational experience and under his leadership, Yotel will enhance its distribution, direct business contribution and loyalty proposition.

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“He will also drive expansion of both the managed and franchise businesses in key markets. I would like to personally thank Hubert Viriot for his instrumental role in driving Yotel’s growth. We are delighted to welcome him as vice chairman, where his experience and vision will continue to add significant value to the company and its stakeholders.”

The announcement follows the appointment earlier in the year of Yvonne Thomsen as chief financial officer. Yvonne joined Yotel from IHG, where she held the role of VP finance Europe and chief financial officer for Six Senses Hotels.

Check out our weekly podcast: ‘Checking In by Hotel Owner’

Please click here to access the full original article.

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