Bob W, the tech-powered hospitality operator, has signed a long-term lease for a 33-unit serviced apartment property in Stockholm’s Gamla Stan (Old Town), expanding its Swedish footprint with a second location in the capital.
The property, currently operating as the Old Town Stay Hotel, is located at Österlånggatan 26, close to The Royal Palace and Stockholm Cathedral.
Following the completion of an ongoing staged refurbishment program, the building will offer a mix of fully serviced studios and one-bedroom apartments tailored for short and mid-term stays. The property has already opened its doors as a Bob W.
The latest deal follows the successful launch of Bob W Stockholm Norrmalm less than two months ago, and marks continued expansion in the Nordics for the operator, which now boasts a portfolio exceeding 5,000 units. Today, Bob W operates properties across 19 cities in 11 European countries.
Bob W was advised by Fredrik Berlin of Nordic Growth Hub in securing the lease. The property is owned by developer and landlord Persi Fastighets AB.
Gamla Stan is one of Europe’s best-preserved medieval city centers and a major draw for both domestic and international visitors. The site offers excellent connectivity via nearby metro and ferry lines, while placing guests within walking distance of key attractions, dining and heritage architecture.
This acquisition comes as Bob W accelerates its broader growth strategy across the Nordics and continental Europe. The operator is focused on converting underutilised or outdated hospitality assets into sustainable, guest-ready apartments backed by proprietary technology.
The Bob W leadership team will also be in attendance at Expo Real, taking place in Munich from 6 – 8 October 2025.
Bob W Stockholm Gamla Stan
Österlånggatan 26
Stockholms län, 111 31
Sweden
+46 8 551 217 73
