When travellers recall their most unforgettable journeys, it’s rarely the star rating or the size of the pool they remember. Instead, it is the authentic moments: a chef proudly sharing a family recipe, or a host pointing out favourite hidden spots. These genuine touches, often created by local accommodations, don’t just enhance a trip; they make it memorable.
Boutique hotels, guesthouses, lodges and vacation rentals are more than places to stay. Their success depends on the vibrancy of the place around them, and in turn, they help keep that vibrancy alive. When managed with care, local accommodations become an essential part of a destination’s health and unique identity.
A thriving property strengthens the local economy by creating jobs and supporting nearby suppliers, farmers, restaurants, tour operators and artisans. Local suppliers can remain rooted in the area, the accommodation gains authenticity and it provides stable income streams across the region.
The impact extends further into the community by helping preserve cultural heritage. Accommodations showcasing regional traditions, cuisine and crafts ensure heritage remains visible and valued. Communities benefit from pride, recognition and continuity, while guests are drawn to these authentic experiences.
Sustainability is another vital piece. Accommodations that conserve energy, reduce waste or protect ecosystems help safeguard the very landscapes and communities that attract travellers.
The economy, community, heritage and environment all influence one another. Business success exists only because these elements thrive. When accommodations give back, supporting livelihoods, nurturing traditions and protecting nature, they secure their own future and keep destinations vibrant for generations.
Leadership in local hospitality
The role of owners and managers is crucial to achieving these benefits and their work extends beyond daily operations. They are leaders shaping not only the guest experience but also the future of their communities and destinations, yet this responsibility is not always recognized or practiced, even though it is essential for long-term success.
This is understandably a challenge, as it requires responsibility in areas where owners may lack prior expertise. But with the right mindset and support, leaders can transform not only their property but also the wider destination.
For local accommodations, visionary leadership is built on four interconnected priorities:
- Succeeding in a clear concept and identity. Properties thrive when their concept showcases what makes them unique: their story, values and connection to place.
- Prioritising local economic success. A strong concept drives revenue, which should be used to strengthen the local economy and sustainable practices.
- Integration into the community. Collaborating with suppliers, supporting cultural initiatives and engaging neighbours builds a vibrant, resilient destination.
- Committing to sustainability. Leadership means taking responsibility for the future, reducing environmental footprints, protecting heritage and ensuring growth benefits both people and nature.
Strong management
When accommodations manage operations strategically and lead with vision, the effects are profound. Guests enjoy richer, more authentic experiences, occupancy rises as properties build strong reputations and local economies gain stability and growth, while cultural traditions and natural environments are preserved.
These outcomes are interconnected. When financially healthy properties invest in sustainability, communities benefiting economically are more inclined to support tourism initiatives, and visitors who experience authenticity are more likely to return, recommend and respect the destination.
A clear example is Slovenia, where even small accommodations actively contribute to the national sustainability standard, Slovenia Green. This demonstrates how small-scale businesses have the power to make an entire destination greener and more future-proof.
Guidance and support
Taking on this visionary role can be challenging, as it requires expertise in perhaps unfamiliar areas, such as concept development, branding, operations and sustainability. That is why accessible support and guidance are essential.
Through consultancy programs, owners and managers gain practical tools to refine their concept, strengthen branding and integrate sustainability. By building this capacity, local businesses are empowered to realise their full impact on guests, community and destination.
Future-proof hospitality is achieved when owners and managers actively lead towards inclusion, responsibility and sustainability. The well-being of destinations and the experiences they offer are directly linked to how businesses operate.
Local accommodations have the power to shape more than individual trips. They influence prosperity, heritage preservation and environmental protection. When businesses lead with vision and responsibility, they do more than improve their property. They set the standard for a new era of hospitality, where destinations are vibrant, resilient and inspiring for generations of travellers.
Story contributed by Simone van Nieuwstadt, founder & CEO of ARA Tourism Consultancy, which helps small tourism businesses around the world.
