The Joule Enters a New Era with Reimagined West Tower Rooms

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The Joule, Dallas’ landmark luxury hotel on Main Street, proudly announces the debut of its newly reimagined West Tower guestrooms, transformed by the award-winning firm Tihany Design, the same atelier that designed the hotel when it opened in 2008. This milestone follows earlier enhancements to the hotel’s ballroom level and expansion of its award-winning spa to include a new express facial bar and expanded retail space, marking the third creative chapter with the firm’s continued vision for the property.

Now led by principal Alessia Genova, who assumed ownership of the firm in 2024, Tihany Design is reimagining the hotel’s West Tower interiors with an invigorating new aesthetic that fuses contemporary sensibilities with the dynamic spirit of Texas. The design evolution is both modern and soulful, infused with the layered character of The Joule and an homage to the city’s vibrant energy. With subtle nods to the playful Memphis design movement, the interiors strike a delicate balance between eclectic artistry and refined, residential luxury.

This third phase of the multi-million dollar renovation of the revitalized neo-gothic building spans one hundred twenty-six rooms across fourteen floors, crafted to feel both elevated and inviting.

Future projects will include the lobby, the West Tower Penthouse, as well as a renovation for CBD Provisions, the Texas brasserie which opened in 2012; the restaurant is slated to reopen early 2026.

Each guestroom is thoughtfully designed for the modern traveler, featuring a soft, contemporary palette of neutrals, navy, and sage that sets a more serene tone. Custom European walnut paneling, velvet and leather furnishings, and geometric carpets add texture and warmth throughout the space. Shifting from the prior design scheme of darker tones, comfortable furnishings are imbued with a contemporary and softer color palette of creams, blues and greens. Custom furniture designs reinforce a residential atmosphere, highlighted by a sculptural swivel chair, redesigned étagère, and a vanity with integrated overhead lighting. Rich textures, such as European walnut, travertine surfaces, velvet sofas, and cream leather headboards, combine with tailored pinstripe wallcoverings and bespoke carpeting to create a refined canvas. Consistent with The Joule’s brand expression, art is integral to the new guestroom design, with black and white photographic diptychs by Bram Tihany creating a striking visual dialogue that invites guests into a narrative of form, contrast, and connection.

The extensive renovation extends beyond guestrooms and into the corridors, which feature coordinating pinstripe wallcoverings, new decorative lighting, and a curated collection of original photography showcasing iconic Dallas architecture. The artwork, also curated by Bram Tihany and Theory Engine Inc., is exclusive to The Joule and enhances the visual journey throughout the hotel.

As part of The Joule’s physical renovation, Managing Director Ginger Martin reimagined the guest journey from arrival to departure, introducing fresh and memorable moments at every step. Guests will now enjoy Byredo bath products in Gypsy Water and have the option to enhance their stay with in-room wellness experiences—simply by calling the concierge to request indulgences like a 111SKIN Eye Mask.

Beyond the guestroom, The Joule has curated a dynamic calendar of health and relaxation programming. Highlights include Yoga at The Eye, Gua Sha masterclasses at The Spa, and a variety of other events designed to inspire a resort-like sense of wellbeing at this urban escape.

Reservations can be made here. For more information about The Joule, please visit thejouledallas.com and follow along on Instagram at @thejouledallas.

Hotel website

The Joule