September 29, 2025

Wellness is reshaping hospitality and real estate. It is no longer a luxury; it is a global economic force and a core business strategy. The global wellness economy reached $6.3 trillion in 2023 and is projected to hit $9 trillion by 2028, according to the Global Wellness Economy Monitor by the Global Wellness Institute (GWI). Of the 11 categories of wellness, the three (3) key growth areas include Wellness Real Estate, Wellness Tourism, and Mental Wellness, sectors now recognized as essential drivers in hospitality and real estate.

Future Hospitality Summit – FHS World is showcasing Albania’s wide and diverse range of hospitality investment opportunities with a dedicated pavilion highlighting the country’s fast-growing tourism sector, sustainable vision and plans to become a year-round, multi-sector tourism destination.