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October 29, 2025

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W Hotels Unveils the Newly Transformed W Hoboken, as the Leading Luxury Lifestyle Hospitality Brand Continues its Global Evolution

W Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, today announces the completed transformation of W Hoboken, a luxury urban oasis in the heart of Hoboken’s vibrant dining, social, and cultural scene. Perched on the waterfront directly across from New York City, W Hoboken breathes new life into the city with its reinvented spaces that invite creativity and connection, inspired by the charm of Hoboken. W Hoboken follows the brand’s recently unveiled global flagship, W New York - Union Square, which honors the brand’s storied heritage and propels W Hotels confidently into the future, reinforcing the brand’s commitment to redefining luxury lifestyle hospitality.
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Auberge Collection introduces ‘The Joy of Wellbeing’, a groundbreaking new approach to wellness

Auberge Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts, and residences, today unveils The Joy of Wellbeing – a bold new direction that redefines wellness. Long recognized as a leader in the wellbeing space, Auberge now centers its approach on a simple foundation: joy is more than a feeling; it is a way of living well. At its heart is the belief that true wellbeing begins with meaningful connection, emotional richness, and the freedom to feel good. Guided by the principles of Awe, Connect, Excel, and Nurture, The Joy of Wellbeing will be uniquely brought to life through the soul of each Auberge destination.
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Auberge Collection introduces ‘The Joy of Wellbeing’, a groundbreaking new approach to wellness

Auberge Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts, and residences, today unveils The Joy of Wellbeing – a bold new direction that redefines wellness. Long recognized as a leader in the wellbeing space, Auberge now centers its approach on a simple foundation: joy is more than a feeling; it is a way of living well. At its heart is the belief that true wellbeing begins with meaningful connection, emotional richness, and the freedom to feel good. Guided by the principles of Awe, Connect, Excel, and Nurture, The Joy of Wellbeing will be uniquely brought to life through the soul of each Auberge destination.
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A ‘First Feel’: How Hannah St Hotel Expresses Melbourne’s Creative Culture

A first look at Hannah St Hotel’s immersive approach shows how culture-driven design, art, and local engagement are shaping the next wave of luxury hospitality in the city.VICTORIA: Melbourne is a city that doesn’t just welcome you, it draws you in. From the moment you wander down its graffiti-laced laneways or sip a flat white in a tucked-away café, you feel the pulse of a place that thrives on creativity and culture. This is a city where art spills onto the streets, where live music echoes from hidden bars, and where every meal feels like a culinary discovery.On December 1, Melbourne’s newest luxury hotel, Hannah St Hotel, isn’t just opening its doors - it’s opening a window into the city’s creative heartbeat. With creatives like Interior Designer, David Flack and his team from Flack Studio; and artists Justene Williams and Jazz Money amongst those contributing to the aesthetic, it’s clear Hannah St Hotel is staking its claim as a cultural hub, blending bold design, local art, and c...
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