October 30, 2025

Shiji, the global leader in hospitality technology, announced today that Siam@Siam Design Hotels, part of Kaleido Group, has selected Shiji Horizon Distribution’s WeChat Booking Engine to strengthen its connection with Chinese travelers and expand its reach into one of the world’s most influential outbound tourism markets. This partnership marks a significant milestone in Siam@Siam’s digital growth strategy, enabling guests to discover, share, and book directly through WeChat, the most widely used platform in China.

In the hotel industry, responding to guest enquiries quickly and accurately is key. At the same time, many operators struggle with freeing their teams from repetitive tasks. This was the exact challenge KING’s Hotels in Munich wanted to solve: giving staff more time for quality guest interactions and driving more direct bookings.