In this series, Vanguelis Panayotis breaks down the major trends shaping the future of tourism, starting with travel storytelling. Travel is no longer just a brief escape, but a way to express oneself through shared worlds, passions and experiences. Between fiction, music, sport and culture, tourism is becoming themed, seeking to create meaning and collective emotion. For Vanguelis Panayotis, CEO of MKG Group, ‘we have moved from consumer tourism to participatory tourism; people no longer want to go somewhere, they want to be part of something’.
