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Sabre expands strategic partnership to drive AI innovation

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  • 5 March 2025
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This article was written by Hospitality Today. Click here to read the original article

A multi-billion-dollar agreement with Coforge aims to accelerate product delivery and enhance AI-driven solutions

Mar 5, 2025

Sabre has strengthened its collaboration with Coforge, a global digital services and solutions provider based in India, to accelerate product delivery and enhance its AI initiatives. Previously working with Coforge on a smaller scale, Sabre will now leverage the company’s expertise and resources more extensively to drive innovation in AI-enabled solutions.

Key takeaways

  • Expanded partnership: Sabre’s new agreement with Coforge spans 13 years and is valued at $1.56 billion, significantly deepening their collaboration;
  • AI and product acceleration: The partnership aims to supercharge product delivery and introduce more AI-powered solutions in the travel technology space;
  • Building on existing alliances: Sabre’s AI push follows its 10-year agreement with Google (2020), which helped migrate its IT infrastructure to Google Cloud and optimize data analytics;
  • Industry leadership: Sabre CEO Kurt Ekert emphasized the company’s advantaged position in pioneering next-gen solutions and the role Coforge will play in expediting development.

Get the full story at Sabre

Please click here to access the full original article.

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