How hotels and resorts are embracing day guests to create new revenue opportunities
Apr 23, 2025
Many Americans crave summer getaways, but most don’t travel as much as they’d like. Surprisingly, 70% of people with vacation time often stay home. Now, a growing trend called “daycation” offers an alternative: enjoying hotel or resort amenities like pools, spas, and gyms – just for the day, without staying overnight.
Key takeaways
- Daycations are on the rise as people look for affordable, stress-relieving experiences without overnight stays.
- Target audience: Mostly women aged 33–44; singles/couples in urban areas and families in suburban regions.
- Seasonal patterns: In summer, locals are more likely to seek nearby daycations; in winter, guests hop between resorts near travel destinations.
- Revenue potential: Hotels can boost income by offering day passes that utilize existing, often underused amenities.
- Easy implementation: Platforms like ResortPass simplify connecting with day guests, and marketing can focus on popular amenities like pools, spas, and cabanas.
- Enhanced guest experience: Simple perks like food delivery to the pool and shaded seating add value and comfort.
- Brand benefit: Day passes increase brand exposure, bring in new visitors, and encourage repeat business – all with minimal additional cost.
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