Fort Worth, Texas, April 24, 2025 – Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, announced a new partnership with Dubai’s Best Western Premier M Four Hotel. The Best Western Premier will receive access to Visual Matrix’s cutting-edge Property Management System, supporting full mobile operations and promoting greater efficiency and profitability.
The hotel is Visual Matrix’s first property in Dubai, 1st in the Middle East region and 225th outside North America.
The property management leader’s international expansion has accelerated in 2025. Visual Matrix serves leading brands such as Best Western, Sonesta and more, and has hundreds of independent properties worldwide on its platform.
Full Property Management, Front Desk and Mobile Housekeeping Benefits
Under the new partnership, the Best Western Premier M Four Hotel will gain access to:
- Real-time visibility between housekeeping and front-desk operations. Hotel operations teams never have to question the status of a room, and team members can prioritize welcoming new guests.
- Labor savings and efficiency. Hotels are more efficient using MOP, and leveraging the tool allows hotel staff members to work faster, save labor hours, and reduce errors or mistakes. MOP also allows hotels to cut back on their use of computer paper, printer ink, and third-party communications tools, leading to long-term cost savings.
- Built-in emergency panic buttons designed to empower staff at all times. These panic buttons are available on every screen of the MOP application, and when pressed, automatically alert designated staff members and security. These buttons provide workers with protection during tasks by automatically creating a geolocation pin to locate them quickly during an emergency.
- Integrated texting system allowing two-way communication between hotel workers and guests. This system allows hotels to message guests before, during, and after their stay to ensure optimum satisfaction and increased operator availability over digital touchpoints.
“Choosing the right technology to operate your hotel is crucially important and can be tied to any property’s success, which is why we are excited to partner with Visual Matrix to leverage their industry-leading PMS to manage our operations,” said Ravi Nair, General Manager of the Best Western Premier M Four Hotel. “We were initially in the market for a new Best Western-approved PMS, which led us to Visual Matrix. Our team is looking forward to this technology–and the relationship–going forward.”
The 175-room Best Western Premier M Four Hotel is located in the heart of Deira, the historic center of Dubai. Guests of the hotel will have access to two international restaurants, complemented by a rooftop shisha cafe. The property’s position in Al Rigga allows easy access to Dubai International Airport, and is a five-minute walk from both Al Ghurair Shopping Mall and the Al Rigga Metro Station.
“We are excited to partner with the Best Western Premier M, a four-star hotel located in the heart of Deira, to provide its operations team with a cutting-edge property management system designed to help reduce friction, improve communication and connect with guests,” said Georgine Muntz, CEO of Visual Matrix. “Through our collaboration, the Best Western Premier M will have the tools it needs to provide unparalleled service and stand out in the City of the World.”
For more information on Visual Matrix, visit www.visualmatrix.com.
About Visual Matrix
More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating platform to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS and housekeeping & maintenance app (MOP) for use with Visual Matrix and most other PMS systems. Our PMS offers powerful features and key integrations that are easy to use, like revenue management with automated rate/discount tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. MOP automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests. It also includes a built-in panic button as an Emergency Safety Device to help keep hotel staff from harm. For more information, visit visualmatrix.com.
Lauren Crocket
Visual Matrix CMO
214.291.4000 ext 119
