Marriott International, Inc. announced it has signed an agreement with VERKEHRSBUERO HOSPITALITY to open five properties in Austria across its Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton brands. The signed projects are expected to further enhance Marriott‘s footprint in the country with the addition of more than 1,100 rooms. All five properties are expected to be converted from existing hotels operated by VERKEHRSBUERO HOSPITALITY under its Austria Trend Hotels brand.
As a company, we have developed a conversion-friendly platform, and these new hotel signings are a testament to the trust owners and franchisees have in Marriott International and the reputation of our world-class brands. Austria is an important growth market for the company, and we continue to see opportunities to further diversify our portfolio in the country. We are particularly looking forward to growth in the affordable midscale segment with Four Points Flex by Sheraton. Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International
VERKEHRSBUERO HOSPITALITY is taking a strategic step in the Austrian hospitality industry with the conversion of its five Austria Trend Hotels. Marked in a signing ceremony with Marriott International President and Chief Executive Officer Anthony Capuano and CEO of VERKEHRSBUERO Martin Winkler, the multi-deal agreement with Marriott supports the company’s goal to diversify its portfolio and drive sustainable growth while continuing to provide unique memories for its guests.
We are delighted about our new agreement with Marriott International. With this recent signing, we have gained a strong global collaborator with whom we can strategically develop our hotel portfolio. As an experienced hotel operator in Austria, we combine our long-standing expertise with Marriott’s global reach to provide guests from around the world with outstanding hospitality experiences. Martin Winkler, CEO of VERKEHRSBUERO
Four Points Flex by Sheraton, one of Marriott’s midscale brands, will make its anticipated debut in Austria with four properties. By Q3 2025, Austria Trend Hotel beim Theresianum is expected to convert to the Four Points Flex by Sheraton Vienna Hauptbahnhof, and Austria Trend Hotel Salzburg Messe will transition into Four Points Flex by Sheraton Salzburg Messe. Austria Trend Hotel Anatol is expected to convert into Four Points Flex by Sheraton Vienna Mariahilf in 2026. Additionally, following extensive renovations, Austria Trend Hotel Ananas will transition into a dual-branded hotel, featuring both Four Points Flex by Sheraton Vienna Naschmarkt and AC Hotel by Marriott Vienna Naschmarkt.
As part of the multi-deal agreement, the historic Parkhotel Schönbrunn will join Marriott’s Tribute Portfolio – a global network of hotels renowned for their unique charm, exceptional service, and outstanding design. Located in close proximity to Schönbrunn Palace, the landmark hotel blends Viennese elegance with top-tier comfort.
Marriott’s footprint in Austria currently features a portfolio of 21 properties and nearly 4,000 rooms in operation. The country is home to 14 of the company’s brands, each serving distinct experiences across traveller segments and travel purposes. These include The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Sheraton, Le Méridien, Renaissance Hotels, Autograph Collection, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, AC Hotels by Marriott, Moxy Hotels, Courtyard by Marriott and Four Points by Sheraton.
About VERKEHRSBUERO
VERKEHRSBUERO is Austria’s leading tourism company, operating in two business segments: TRAVEL and HOSPITALITY. In 2024, the group generated annual revenues of EUR 531.6 million (reported under IFRS). The operational business segments are organized into subsidiaries held by Österreichisches Verkehrsbüro Aktiengesellschaft.
The VERKEHRSBUERO HOSPITALITY division offers the highest level of comfort to city and business travelers through Austria Trend Hotels as well as hotels operated under international franchise brands. Its 21 locations combine excellent service with prime locations and serve as ideal starting points for city trips across Austria and Slovenia. The portfolio also includes two campsites, and a hostel in Vienna. Austria’s leading hotel group also provides event spaces for functions of all kinds. Palais Events operates the historic venues Palais Ferstel, Palais Daun-Kinsky, the Vienna Stock Exchange Halls, and the world-famous Café Central in Vienna’s city center.
The VERKEHRSBUERO TRAVEL division focuses entirely on leisure tourism. In the area of in-person sales, customers are advised and supported in 69 travel agencies throughout Austria. The full range of offers – from classic beach holidays to premium long-haul, educational, and cruise trips – is also available online and digitally. As a tour operator, Eurotours International has established itself as a full-service provider with a leading position in multi-channel sales across the DACH region and neighboring countries. It is also the largest provider of direct travel sales.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International’s award-winning travel programme and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy’s portfolio of 31 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalisation and contactless experience that allows them to travel with peace of mind. To enrol for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
Chandan Belani
+971 50 550 1732
Marriott
