h2c is conducting a global study on how hotel chains are using AI and automation—and we’d love your input.
We’ve had a fantastic response to our survey so far—thank you to everyone who has already participated! To give even more hotel chains the opportunity to take part, and to allow time for continued outreach, we’ve extended the deadline to June 17, 2025.
Your perspective will help shape industry benchmarks around current initiatives, challenges, and future strategies. The survey is easy to complete, mobile-friendly, and doesn’t require any technical or AI expertise. It takes approximately 20 minutes to complete.
Why participate?
As a thank-you, all participants will receive an exclusive Executive Summary of the findings—featuring deeper insights not available in the public release. The Executive Summary will be shared in October 2025.
Prefer to share your thoughts in a short interview instead?
Schedule a time that works best for you, by clicking here.
All responses are strictly confidential and reported only in aggregate. No individual data will be shared with sponsors or third parties.
Thank you for being part of this important industry initiative!
Study Sponsors:
Access Hospitality · Apaleo · Blastness · Cendyn · Cloudbeds · dailypoint · IDeaS · Ireckonu · Planet · Profitroom · RobosizeME · Sabre Hospitality · SuitePad · Zucchetti
About h2c
Founded in 2001, h2c provides specialized services for the hospitality industry, focusing on technology solutions such as system specifications, RFP processes, consulting, and project management support. We regularly conduct in-depth market research to analyze hotel management systems, technology trends, and industry challenges. Our mission is to inspire success in hospitality commerce by transforming industry complexities into actionable strategies, helping our clients maintain control in a rapidly evolving marketplace.
Christin Haensel
Director
h2c GmbH
