A new self-service ecosystem will connect 5,600 hotels, streamline bookings, and integrate sales and catering tools to meet rising demand in the business travel market
May 21, 2025
Accor is launching a comprehensive digital ecosystem for meetings and events, aiming to modernize and streamline the way clients book and manage event spaces across its global portfolio. The platform will consolidate over 5,600 hotels, 2.5 million square meters of event space, and 800,000 guestrooms, providing a unified self-service solution integrated with leading sales and catering technologies. The initiative positions Accor to capture growing demand in the $2 trillion business travel market, with a focus on ease of booking, increased visibility, and enhanced customer experience.
Key takeaways
- Global platform launch: Accor will introduce a new digital meetings and events platform, pre-launching in late 2025, with full features rolling out in early 2026.
- Inventory scale: The system will connect 5,600+ hotels, 2.5M square meters of event space, and over 800,000 guestrooms, offering self-serve booking for meeting planners.
- Sales & catering integration: Tools from top providers like Oracle, Amadeus (Delphi), iVvy, and Backyou will integrate into the platform, tailored by region and hotel segment.
- MeetingPackage backbone: The platform is built on MeetingPackage, enabling connectivity to Accor’s website and external sales channels.
- Functionality roadmap:
- Late 2025: Pre-launch with Salesforce-connected sales team features and booking for up to 30 rooms.
- Early 2026: Online booking for meeting rooms and residential seminars.
- Loyalty program tie-in: The system will be linked to ALL Accor, enhancing value for repeat clients and loyalty members.
- Business travel growth: Accor is aligning with forecasts that place the business travel sector at $2T by 2028, with corporate travel spending expected to hit $1.4T by 2026.
- Strategic regional focus: The platform supports Accor’s expansion plans, particularly in Europe, MEA, Latin America, and Asia-Pacific.
- Purpose-driven tech upgrade: Accor sees in-person events as vital to company culture, mental health, and revenue generation, reinforcing the need for a seamless booking experience.
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